11 September, 2013

Elegant Kareena Kapoor launches Filmfare’s new fashion, lifestyle avatar

Filmfare gets an all-new fashion and lifestyle avatar

The gorgeous Kareena Kapoor flagged off Filmfare’s new milestone ─ the all new  uber-stylish Filmfare, with none other than her on the cover. She also revealed the first look of the promotional campaign ‘And so it begins’ of All New Filmfare at Escobar, Bandra’s favourite hotspot.


Of the 100 years of Indian cinema, Filmfare has been a keen chronicler for 60 years, constantly keeping pace with the stars and their movies and documenting the changing trends of cinema.  With Filmfare, people not just followed their favourite stars’ dreams, their lives, their loves – but each time felt they had known them a little better, or been a part of their lives.
In the last few years, movie stars have evolved. When they are not making movies, they are at 20-20 extravaganzas, egging their favourite team on, or walking the ramp at one of the fashion capitals, or cheering their favourite speedster at a Formula One circuit, or collaborating with experts at a design studio, to launch a signature line. As their identities grow larger-than-life, their worlds intersect with those of their fans even more, making reel-relationships real.


And so unravels the all-new Filmfare. 60 years seemed like the right time to reinvent ourselves.  To get the reader to experience movie stars and everything associated with them like never before. The new Filmfare is almost like having front-row seats to exclusive parties, more-candid-than-ever pictures and exclusive heart-to-hearts with your idols. Lush photo features, star tweets, Instagram updates – you name it, it’ll all be in here. With dollops of hi-fashion, beauty secrets and travel itineraries that B-town likes to indulge in. We will take you to the homes of your favourite stars. To their favourite hangouts. To their gadgets, gizmos, cars. To their unwind moments with their children. To the essence of who they are and what they do.

CEO, Worldwide Media, Tarun Rai says, “There is no other magazine that can claim to have partnered Indian cinema for the last 60 years. And Filmfare has been able to do so because it has kept reinventing itself. Now, as our stars evolve from movie icons to fashion and lifestyle icons, it was only fitting that Filmfare followed suit. And so it begins a new journey for Filmfare. The All New Filmfare will now cover not only films, but fashion and lifestyle too.”

10 September, 2013

Shuddh Desi Romance - Bollywood film review ***

A romantic comedy which tells it like it is; and like it isn’t.

Does what starts physical always turn into love? And what reaches love, always turn into commitment? How do you figure out?

Shuddh Desi Romance is a fresh and real love story about the hair-raising minefield between love, attraction and commitment. Supposedly a romantic comedy that tells it like it is, but it isn’t.

Having a talented cast in this candid look at the affairs of the heart in today’s desi heartland like the endearing Rishi Kapoor, handsome Sushant Singh Rajput, Parineeti Chopra yet it is the debutant Vaani Kapoor who impressed the most.



This rom-com, directed by Maneesh Sharma, written by Jaideep Sahni, and produced by Aditya Chopra is a journey of three restless young people who junk the society’s syllabus for finding love and decide to follow their heart.

Full review and more pics of SHUDDH DESI ROMANCE at: 

06 September, 2013

Zanjeer - Film Review

Zanjeer - Action Film
Rating: ****

ACP Vijay Khanna (Ram Charan) is transferred to Mumbai and now is in charge of a case where the key eye witness Mala (Priyanka Chopra) has seen a murder by Teja’s Gang (Prakash Raj) and refuses to co-operate. Teja is the head of an oil mafia operation and doesn’t want Mala alive.
Full review at: www.filmytown.com