Aditya Pancholi's near escape from being burnt!

They say you should never play with fire lest you want to burn your fingers. But Aditya Pancholi is one actor who remains completely unperturbed by it. 


The actor is such a meticulous performer that in a bid to get a scene right he ended up burning his hands literally!

Recently, when he was shooting for an emotional scene with Krutika Gaekwad for his upcoming film Lakhon Hain Yahan Dilwale, Aditya went ahead shooting for a scene despite knowing that it was burning his hands. 


The sequence was such that he had to put camphor (kapoor) in a plate, and while doing that the flames grew big and the plate was becoming hotter. 


Producer-director Munnawar Bhagat asked Aditya to take a break but the latter asked the cameraman to keep rolling. The moment the scene got Okay-ed by the director, Aditya screamed in pain and realised he burnt his entire palm owing to the hot plate.


Such painstaking efforts! We can't wait to see Aditya's performance in this film! What about you?

“EK DUA”: INDIAN SUFI SONG DIRECTOR AJITESH SHARMA FEATURING REETH MAZUMDAR

Director of the Indian Sufi Song "EK DUA"- Ajitesh Sharma Addresses the Media at one of the plush hotels of Mumbai. 

Soothing voice blending with lyrics that seeped in like poetry adding substance is exactly what Ajitesh Sharma’s directorial song “EK DUA” resonates.

He says that music affects the way we live. Our thoughts, our joys and sorrows, the way we think and the way we dance; all of it moving to the unending melodies and patterns of the soundtrack of our lives. Holding a penchant to entertain the audience with some of the finest pieces of art work - Ajitesh Sharma who has shot internationally acclaimed shorts, features, fashion films, & music videos, as well as advertisements & corporate videos for Indian and Multinational Clients across the globe over the years has glorified the Indian flag on the international soil with his feature films like - SWEN & VISIBLE BRA STRAPS, talks about his first Indian Sufi song “EK DUA” sung by javed ali 

The Sufi video track “EK DUA” has been crafted by Ajitesh Sharma. He has achieved certain things unimagined, constructing a web so expansive that the entire world has now been moved by his art work.

Ajitesh Sharma’s hindi directorial song “EK DUA” over comes the carving of warmth. The Sufi number is high on its musical richness, its subtlety and its uncanny ability to reach deep within our hearts.

Capturing the essence of various emotions like love & pain, Ajitesh Sharma elaborates the idea behind his first Indian Sufi song “Indian Sufi Music was always the first and the only choice considered for the song “EK DUA”. The idea was to have a fusion song which evokes emotions of love, pain and most importantly displays the journey of a character as she internally transforms” further adding “The idea was also to have a quality video in international setting & collaborating with international cast and crew to give the audience a never-seen-before music video”.

Serene, Sublime & Majestic is synonyms to the Award Winning Director Ajitesh Sharma’s Indian Sufi Song- “EK DUA”.

“EK DUA” is not just a video; it's an experience, which can be seen and cherished by most.

An Atiksh Entertainment Pvt. Ltd. Presentation “EK DUA”- Producer: Shilpa Sharma; Director: Ajitesh Sharma; Cast:  Reeth Mazumder, Henrique Pinhao; Executive Producer: Johnny Baweja; Music Director: Siddharth Parashar; Singer: Javed Ali; Director of Photography: Jash Hams; Editor: Keyur Dekate; Lyrics: Sushant Sudhakaran; Post Production: Pitara Studios; Publicity Design: Baboon Design Studios; Publicity Campaign: Picture N Kraft. 

Shankar Mahadevan Academy collaborates with Artist Aloud to promote and distribute music content across platforms

Mumbai, August 2015: 

The Shankar Mahadevan Academy (www.shankarmahadevanacademy.com), a music platform founded by the award-winning composer and singer Shankar Mahadevan recently entered into a contract with Artist Aloud. Artist Aloud will be promoting and distributing the content through their distribution channels including online and on ground platforms.

The original content created by the students of The Shankar Mahadevan Academy (SMA), during the course will be collected and approved by the Academy. Out of the approved, selected music content and artists will be promoted by Artist Aloud.  Artist Aloud will be distributing the approved content across 25 platforms including Hungama, iTunes and other mobile operators. Based on selection, artists will be featured on various playlists depending on genre and popularity.

Commenting on the association, Shankar Mahadevan said, “Artist Aloud is a great platform to showcase and promote music and new talented artists. The aim is to bring high-quality music online for listeners across boundaries. ”

Elaborating on the association Soumini Sridhara Paul, Vice President, Artist Aloud said, “We pleased to partner with Shankar Mahadevan Academy to promote and distribute the content created by the students of the academy. Our aim will be to provide maximum exposure to the content and make it accessible to music lovers across the country and abroad. As Artist Aloud believes in giving a voice to the independent artistes, with this association we are sure to get a plethora of soulful music and new talents. We want the students to get recognition for their work and reach out to maximum people.”

The total student strength of the Academy is over 5000 across online, schools and corporates and affiliates. The Academy operates its classes 24/7 in over 47 countries across 18 geographic time zones to allow students to pursue their passion for music from the convenience of their homes. It offers over 290 courses and has delivered more than 38,000 virtual classes.

Artist Aloud is a one-stop destination for commercial, independent content across languages, genres and talent. The platform currently houses 300 artists across a range of Indian and International genres.

Artist Aloud is a digital media, distribution and talent management platform for independent artists across the Globe. It’s a one stop destination for commercial Independent content across languages, genres and talent. An initiative pioneered by Hungama Digital Media Entertainment Private Ltd., ArtistAloud.com is an opportunity for independent artists to build a connect with their fans and for fans to have access to their music that is previously unreleased and created by the Artist for them. The platform currently houses original music from over three hundred artistes - both well-known and new. It has music from several genres ranging from Alternative Pop, Fusion, English and Hindi Rock, Bollywood Pop and Classic Indi-Pop in Hindi, English, Punjabi, Gujarati, Bengali, etc. ArtistAloud.com is a revolution in the Indian independent music scene that aims to give not only artists but also music lovers the control and right to build the demand for independent music from India and across the world at a global level.

Shankar Mahadevan Academy was founded under the guidance and leadership of the award-winning composer and singer Shankar Mahadevan.  The Academy brings high quality Indian music education online for the first time.  The Academy also delivers courses in classrooms in its own centers, schools corporates and other centers around the world.  The Academy brings online tools and services by providing state of the art content for all music courses on the Internet in a secure way - including on smartphones and other Internet enabled devices

Shankar’s vision for the Academy is to share his love for music with people across the globe and to

make learning music easy and fun.  Now students have an easy way to learn music in the convenience

of their own home, at their own pace. 

The Academy is a joint venture between Shankar Mahadevan and Clood On, a provider of an Intelligent KnowledgeDelivery Platform founded by executives from Yahoo.  

The Academy is going through the process of gaining accreditation to become a full University in the US within the framework of NASM (National Association of Schools of Music)

The Academy's mission is to spread the "Joy of Music".