Kishori Shahane unveils MAX latest Autumn Winter'15 collection

Ali Merchant at Max Autumn Winter’15 Collection

Mumbai, August 15th 2015:

MAX, India’s leading value fashion brand unveiled its latest “Autumn Winter’15 Collection” at a grand fashion show at Inorbit Mall, Vashi.

Present at the event were eminent personalities from Television & Film industry including actor ALI MERCHANT, Marathi actress SARA SHRAWAN, renowned actress & dancer KISHORI SHAHANE along with the star cast of upcoming Marathi movie “Yaaron Ki Yaari”.

Ali Merchant was the Mr. Bombay and started his television acting career with the popular television series Kahani Ghar Ghar Ki after playing the role of Bharat and then appearing in the television serials Ssshhhh...Phir Koi Hai, and Amber Dhara.

Ali also played roles in the serials Raja Ki Aayegi Baraat, Do Hanson Ka Jodaa, as Rudra in an episode of Yeh Hai Aashiqui and then also played the role of Rituraj in Yeh Rishta Kya Kehlata Hai.

The show was thoroughly enjoyed & cheered by the houseful crowd as models walked the ramp showcasing the new collection.

In this seasons collection Women’s wear goes bold and versatile with Afro-Aztec prints, and straight to flowing silhouettes. Camouflage patterns dominate men’s wear, along with trending ikat and subtle floral prints. Fuss-free everyday essentials allow for some creative combinations with kids’ clothing. Girls get graceful pleated dresses and boys will enjoy our edgy futuristic graphics.

The collection is available across all Max outlets in the country.

Whether you're celebrating or enjoying the gorgeous weather, it's the small joys that make the occasion - make the most of these moments with Max’s all-new Autumn ’15. Max brings a chance for everyone to relive the small joy's of live again with its special campaign "Today's For Small Joys". For more details go to- http://www.maxfashionindia.com/todaysforsmalljoys

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.

Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 120 stores across 48 cities including Mumbai, Delhi/NCR, Bangalore, Chennai, Kolkata, Hyderabad, Ahmedabad, Pune, Bhopal, Indore, Kochi, Lucknow, Bhubaneswar, Jaipur, Jabalpur, Nagpur, Raipur, Surat, Vadodara, Gangtok, Ranchi, Siliguri, Agra, Allahabad, Amritsar, Bareilly, Chandigarh, Dehradun, Varanasi, Calicut, Coimbatore, Hubli, Kannur, Madurai, Mangalore, Mysore, Pondicherry, Thrissur, Trivhy, Trivandrum, Vizag & Vijaywada.