Sunny Deol’s Arshad Warsi ‘Bhaiyaji Superhit’ Set for a Grand Re-Release on 10th April 2025

Get ready for an action-packed cinematic treat as Sunny Deol’s high-energy entertainer Bhaiyaji Superhit returns to the big screen on 10th April 2025. The much-anticipated re-release of this cult action-comedy promises to bring back the electrifying performance of Deol in his classic mass entertainer avatar.

 

Directed by Neeraj Pathak, Bhaiyaji Superhit boasts a stellar ensemble cast, including Preity Zinta, Arshad Warsi, Ameesha Patel, Shreyas Talpade, Pankaj Tripathi, Sanjay Mishra, Jaideep Ahlawat, Raftaar, Vijay Raaz, and Manoj Joshi. The film is a thrilling mix of action, comedy, and drama, making it a perfect Bollywood entertainer for fans of all generations.

 

Produced by Mahendra Dhariwal under the Metro Movies Productions banner and presented by Om Shanti Creations & Hanwant Khatri, Bhaiyaji Superhit is all set to recreate its magic in theaters once again.

 

Producer Mahendra Dhariwal expressed his excitement, stating, “The re-release of ‘Bhaiyaji Superhit’ is a tribute to the fans who have loved and supported this film over the years. Sunny Deol’s powerful screen presence, combined with a gripping storyline, guarantees an action-packed experience that audiences won’t want to miss.”

 

With Sunny Deol’s intense action sequences, powerful dialogues, and entertaining storyline, Bhaiyaji Superhit is expected to make a strong mark at the box office yet again.

 

Relive the magic of Bhaiyaji Superhit and witness Bollywood action at its finest on 10th April 2025!

Kashish Khan Hosts A Grand Eid Celebration Amidst the Resounding Success of Riwaj on ZEE5

The spirit of Eid shone brighter this year as the producer Kashish Khan hosted a grand celebration, marking not only the joyous festival but also the phenomenal success of her film Riwaj. The film, which boasts a stellar ensemble cast including Mithun Chakraborty, Myraa Sareen, Jaya Prada, Aftab Shivdasani, and Anita Raj, has sparked meaningful conversations with its courageous take on the controversial issue of Triple Talaq. Now streaming on ZEE5, Riwaj has been lauded for its sensitive yet powerful storytelling, bringing a socially relevant narrative to the forefront.

The Eid soirée, graced by close friends, film fraternity members, and well-wishers, was a perfect blend of festivity and triumph. Kashish Khan, who passionately champions cinema with a cause, expressed her gratitude for the overwhelming love the film has received "With Riwaj, we wanted to tell a story that matters—a story that resonates, provokes thought, and inspires change. Seeing the impact it has created is deeply fulfilling. This Eid, I am celebrating not just with my loved ones but with every viewer who has embraced the film and its message”

The celebration saw the presence of Arjun Bajwa, Darshan Khan, Nasirr Khan, Meera Deosthale, Zaan Khan, Subeer Shankar, Zeba Khan, Ashwani Kapoor, Arti Puri, Reshma khan, Taru.

With audiences continuing to engage with the film on ZEE5, Riwaj stands as a testament to the power of cinema in sparking dialogue and bringing important issues into the limelight.

‘Hai Taiyyar’ from AJEY to Lucknow Super Giants, igniting their IPL 2025 campaign with resilience and determination.

 

Samrat Cinematics has joined hands with Lucknow Super Giants (LSG) to extend ‘Hai Taiyyar’, a powerful track from its upcoming film AJEY: The Untold Story of a Yogi, to LSG in the IPL 2025 season. The song, which embodies the spirit of resilience and unwavering determination, will echo across Lucknow’s Ekana Cricket Stadium, energizing players and fans alike.

 

Composed by the acclaimed Meet Brothers and brought to life by the iconic voice of Sonu Nigam, ‘Hai Taiyyar’ was officially unveiled in Lucknow in the presence of LSG star players Shardul Thakur and Ravi Bishnoi, LSG CEO Vinay Chopra, Ritu Mengi, Producer- Samrat Cinematics, and lead actors Anantvijay Joshi, Dinesh Lal Yadav (Nirahua), Ajay Mengi.

 

Expressing her excitement about this unique partnership, Ritu Mengi said, “LSG has a promising start to its IPL 2025 campaign. We believe that ‘Hai Taiyyar' from the movie AJEY: The Untold Story of a Yogi will provide the perfect boost fueling LSG’s success and reinforcing their fighting spirit throughout the IPL 2025 season.”

 

Actor Anant Joshi, added, “This song embodies the very essence of the film and the lead’s indomitable spirit. Just as he overcame challenges with perseverance, LSG will channel the same energy on the field this IPL season.”

 

Dinesh Lal Yadav (Nirahua), echoed the sentiment, saying, “Cricket and cinema both have the power to unite people. Hai Taiyyar will not only uplift the LSG team but will also inspire millions of fans watching them play.”

 

“Hai Taiyyar’ is an electrifying song, a symbol of relentless courage and determination which resonates deeply with the passion that drives the Lucknow Super Giant, said LSG star player Shardul Thakur.

 

The uplifting beats and stirring lyrics of ‘Hai Taiyyar’ will reverberate through the Ekana Cricket Stadium, creating an atmosphere of determination and unity as LSG battles it out in IPL 2025.

 

Backed by Samrat Cinematics, AJEY: The Untold Story of a Yogi is directed by Ravindra Gautam (Maharani 2 fame) and produced by Ritu Mengi. The film is inspired by Shantanu Gupta’s bestselling book The Monk Who Became Chief Minister and stars an impressive ensemble cast also includes Paresh Rawal, Pavan Malhotra, Rajesh Khattar, Sarwar Ahuja and Garima Vikrant Singh. Set for a worldwide release in 2025, the film will be available in Hindi, Telugu, Tamil, Kannada, and Malayalam, bringing Yogi Adityanath’s journey to a diverse audience.

 

The anticipation for AJEY has been steadily rising, with the first-look motion poster receiving an overwhelming response from fans. Audiences have lauded its powerful depiction of Yogi Adityanath’s transformation, further amplifying the excitement for the film.

Ankur Sachdev, PixelD joins hands with Producer / Director Gurmeet Singh (Mirzapur fame) for film projects.

                                                                                                                                                            Mumbai: Ankur Sachdev, a well-known name in the world of post-production, is now stepping into film production, marking a significant new chapter in his career. As part of this exciting move, he has teamed up with acclaimed filmmaker, producer Gurmeet Singh, best known for his work on Mirzapur, for a high-profile upcoming project.

                                                                                                                                                                        With years of experience shaping the visual storytelling of some of the industry’s biggest films, Ankur Sachdev now aims to bring his creative vision to the forefront as a producer. His entry into film production is expected to blend technical expertise with compelling narratives, setting new benchmarks in cinematic excellence.

                                                                                                                                                                        Speaking about his new role, Ankur Sachdev said, "Film production has always been a passion, and this is the right time to take the leap. Collaborating with a visionary like Gurmeet Singh makes this journey even more exciting, as we aim to create content that resonates with audiences while pushing creative boundaries."                                                                                                                                                                                        

Gurmeet Singh, known for his gripping storytelling, added, "Ankur brings a fresh perspective to filmmaking, and his understanding of the technical aspects adds immense value to the creative process. I am thrilled to be collaborating with him on the lined up projects."

While details of the projects remain under wraps, the collaboration is already generating significant buzz in the industry. With Ankur Sachdev’s entry into film production, audiences can expect a seamless blend of strong storytelling and top-notch cinematic craftsmanship.

Munmun Dutta Joins Crew for Iftari on Set, Proving Again Why She’s Everyone’s Favourite

- By Jyothi  Venkatesh

 

Munmun Dutta needs no introduction. The talented actress, who plays Babita in the popular sitcom Taarak Mehta Ka Ooltah Chashmah, has once again won the hearts of her fans with her kind and compassionate gesture. Recently, Munmun celebrated Iftari with the crew members on the sets of the show, spreading joy and warmth among everyone.

Pictures of the heartwarming moment surfaced on social media, showing Munmun Dutta enthusiastically joining the Iftari celebration and posing with the crew members. Her smile and warmth were infectious, making it evident that she had created a special moment for those around her. The photos captured the festive atmosphere, with traditional delicacies and drinks being shared among the team.

Munmun’s kind gesture is a testament to her compassionate and empathetic nature. By celebrating Iftari with the crew members, she not only showed respect for their faith but also fostered a sense of unity and togetherness on the set. Her actions demonstrated that she values the people she works with and is committed to creating a positive and inclusive work environment.

Munmun Dutta’s gesture is a shining example of the positive impact celebrities can have on society. Her kindness and generosity have inspired countless fans, and her legacy continues to spread love, joy, and warmth. As a popular actress, Munmun’s actions have the power to influence and inspire, and she has once again proven herself to be a role model worth admiring.

Aliza Khan, COO of SK Music Works, Hosts a Grand Star-Studded Eid Bash

The festive spirit soared high as Aliza Khan, COO of SK Music Works, hosted an extravagant Eid Bash, bringing together some of the biggest names from the entertainment industry. The glittering soirée was a perfect blend of food, music, fashion, and celebration, as renowned celebrities, artists, and industry insiders gathered to mark the joyous occasion.

From Bollywood A-listers to leading music maestros and influencers, the evening was a dazzling affair, filled with laughter, soulful conversations, and delectable Eid delicacies. The celebration witnessed the presence of popular personalities, including Kumaar ,Arjun Bijlani, Neha Bijlani , Sana Maqbool , Jay Bhanushali ,Nyra benerjee, Vikas Verma, Red FM Head Ranjit , Ankit raj, Rohit verma, Mrunal Jain, Kumaar ,Sakshi Holkar, Shrishti Rode, Nivedita  Basu, Suresh Thomos, Rehan Shah, Shilpi varma , Kashish Rajput, Rhea Khan, Pooja Vaidhya, Asif Merchant, Shweta Khanduri, Sonia Birje ,Ken ferns,Shweta Pandit , and Many More.

Siddharth Kasyap, Founder of SK Music Works, expressed his joy, “As the COO of SK Music Works, Aliza Khan’s initiative in hosting this grand Eid celebration reflects the core values of our organization. We believe in embracing all festivities with enthusiasm and warmth. SK Music Works is not just about music; it’s about fostering a strong cultural community where we celebrate together as one big family. Festivities like these bring us closer and strengthen our bonds within the industry.”

Adding to this, Aliza Khan shared, “Eid is a time of togetherness, gratitude, and spreading joy. At SK Music Works, we believe in celebrating music and culture with the people who make this industry so special. This evening was about cherishing bonds, embracing new beginnings, and creating memories that last a lifetime. I’m truly grateful for everyone who joined us in making this Eid so magical.”

Popular actor Arjun Bijlani, who was among the attendees, shared, “SK Music Works has always been a platform that celebrates not just music but every festival with the same zeal. We are here to be a part of this joyous occasion and spread happiness together.”

Actress Nyra Banerjee celebrity fashion designer Rohit Verma, and actor Vikas Verma were also seen enjoying the evening, adding glamour and charm to the celebration.

SK Music Works, known for its exceptional contributions to the music industry, has been at the forefront of promoting independent artists and producing soulful melodies. The Eid celebration was yet another testament to the brand’s commitment to fostering creativity, unity, and joy through music and cultural gatherings.

The night ended on a high note with guests reveling in the festive spirit, indulging in traditional Eid delicacies, and sharing memorable moments, making it an evening to remember.

Pooja Hegde Opens Up About Sexism, Nepotism, and Evolving Gender Equality in the Film Industry

Pooja Hegde, known for her commanding screen presence and stellar acting prowess, has become one of the most sought-after Indian actresses, driven by talent, resilience, and a constant pursuit of reinvention. From being an outsider to making a name for herself in Hindi, Telugu, and Tamil film industries, she has embraced every challenge head-on, balancing commercial blockbusters with diverse roles that push her limits. In a candid and thought-provoking conversation on the latest episode of In The Ring with Filmfare, now available to stream on Filmfare’s YouTube channel, Pooja offers a rare glimpse into her personal and professional journey. Hosted by Jitesh Pillai, Editor-in-Chief, Filmfare, the talk show brings fans closer to the most celebrated names in film and OTT industries, with a live audience making the experience even more raw and immersive.

During the exclusive chat with Jitesh Pillai, Pooja opened up about the courage it takes to embrace authenticity and the importance of mental well-being in an industry that constantly demands more. She also reflected on the strength it takes to break the glass ceiling, the role of therapy in her journey of self-growth, and why true success lies in owning one’s individuality.

Sharing her perspective on nepotism in the industry, she remarked, “Opportunities aren’t the same for everyone. While some actors collaborate with renowned filmmakers early in their careers, others like me have to hustle for every role. Even now, some directors don’t respond to my messages, while a star kid could easily secure a meeting. But I’m not ashamed of my journey."

She also spoke on the evolving conversation around gender equality in the film industry, saying, "Equality isn’t about taking away from anyone; it’s about ensuring that credit and respect are shared fairly. Every role in a film, from the biggest star to the newest actor, is part of the story that unfolds on screen. When we celebrate the collective effort, we create an environment where both creativity and respect can thrive."

Shedding light on her definition of success and expressing her views on staying true to oneself, she said, “Success is not about fitting into a mould; it's about breaking free and embracing your authenticity. True growth begins when you stop seeking validation and start celebrating what makes you different. The courage to stand out, take risks, and own your journey often becomes the spark that ignites greatness. After all, legacies are not built by following footsteps but by leaving your own."

Opening up about mental health and the importance of embracing emotions, Pooja highlighted, "Healing doesn't mean avoiding sadness or difficult days. It means allowing yourself to feel every emotion, to cry when you need to, and then to gather the strength to move forward. Trusting the universe, the people who support you, and yourself is what turns pain into resilience. Every tear shed is a reminder that you're human, and every step forward is a testament to your strength."

Sony Music Entertainment India and Tiger Baby Announce New Tiger Baby Records Joint Venture

Acclaimed Filmmakers and Creative Powerhouse Behind Coke Studio to Lead New Label 

"City Sessions" Initiative to Support Artist Collaboration

Vinit Thakkar, Managing Director, Sony Music Entertainment India, co-founders of Tiger Baby, Reema Kagti and Zoya Akhtar 

 

 Sony Music Entertainment India and Tiger Baby announced today the launch of Tiger Baby Records, a new joint-venture music label dedicated to nurturing emerging talent, fostering creative storytelling, and building connections between artists, audiences, and brands. This collaboration merges the creative vision of acclaimed filmmakers Zoya Akhtar and Reema Kagti, and singer-songwriter, music supervisor, Ankur Tewari, with Sony Music Entertainment India’s global reach and industry expertise.

 

As one of its earliest projects, Tiger Baby Records has partnered with the renowned jewelry brand Tanishq featuring a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish. Directed by Reema Kagti, the music video offers a distinctive blend of music and storytelling. Tiger Baby Records has also recently released the soundtrack for Superboys of Malegaon, a film based on the life of Nasir Shaikh, a filmmaker from the town of Malegaon. The soundtrack is composed by the talented duo Sachin-Jigar and penned by the legendary Javed Akhtar.

 

The label will also feature original music curated by Ankur Tewari, showcasing a variety of styles and spotlighting the distinct perspectives of emerging artists. In its ongoing mission to support emerging talent, Tiger Baby Records is also set to launch the “City Sessions” Initiative in partnership with Mumbai’s iconic Island City Studios. This program will provide a space for artists to experiment and collaborate in a dynamic, unfiltered environment. City Sessions will offer singer-songwriters the opportunity to refine their craft, collaborate with established artists in the studio, and connect with wider audiences

 

The Indian music industry has seen exponential growth in recent years, driven by factors like increasing internet penetration, rising disposable incomes, and a diverse population with varying musical tastes. The joint venture leverages Sony Music Entertainment India's global resources and Tiger Baby Records' distinctive creative approach to cultivate a new generation of artists and amplify diverse voices in the Indian music landscape.

 

 

Vinit Thakkar, Managing Director, Sony Music Entertainment India, said, “Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Reema, and Ankur, who have an exceptional track record in music and creative storytelling.”

 

Zoya Akhtar, Co-Founder of Tiger Baby, also shared her thoughts, commenting, “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine.”

 

Reema Kagti, Co-Founder of Tiger Baby, added, “This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience.”

 

 

 Ankur Tewari, Singer-Songwriter and Music Supervisor at Tiger Baby, said, “Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely.”

Alexx O’Nell — From the Silver Screen to the Skies! The ‘Lucifer 2: Empuraan’ Star Soars High (Literally!)

Action - Thrill - Adrenaline and Adventure - Alexx O’Nell is living it all—both on and off the screen! While gearing up for a power-packed 2025 with big-ticket films like ‘Lucifer 2: Empuraan’, ‘Phule’, ‘Kesari 2’, and ‘Devi Chowdhurani’, the actor has also been sure keep up with one of his key passions - Paragliding!

“I first trained in paragliding here in India at Bir Billing after having wrapped a film in Himachal, and I've been hooked ever since” says Alexx who subsequently earned his Paragliding Pilots Licence in South Africa "Its hard to explain, paragliding is both exhilarating and incredibly peaceful - I’ve done some wild stunts for films, and those have exciting, but nothing really compares to the pure joy of being up in the air, completely disconnected from the ground below”

Between soaring above landscapes and setting the screen on fire, Alexx is locked in for a phenomenal year with an insane lineup of films: Lucifer 2: Empuraan’ (27th March) – An action  packed showdown with superstar Mohanlal, ‘Phule’ (11th April) – An inspirational historical drama with Pratik Gandhi and Patralekhaa Paul, ‘Kesari 2’ (18th April) – the Akshay Kumar and R. Madhavan starrer centred on the Jallianwala Bagh Massacre, and ‘Devi Chowdhurani’ (1st May) – A Bengali-language period action-adventure film with Prosenjit Chatterjee!

With his feet on the ground, at least for the moment, Alexx's spirit in the truly in the skies - is proving that 2025 is his year to conquer—both in cinema and in life!

Star-Studded Closing: Boman Irani, Veer Pahariya, Rasika Dugal, Sargun Mehta Ammy Virk & More Wrap Up CIFF 2025

Chandigarh, March 24, 2025: The second edition of the Cinevesture International Film Festival (CIFF) 2025 successfully concluded its four-day run, uniting filmmakers, industry leaders, and cinephiles in a grand celebration of storytelling and cinema.

CinéV-CHD, a premier market-driven platform, selected 22 film projects for its latest edition, facilitating strategic connections between investors and pre-vetted filmmakers. By fostering cross-industry investment opportunities, the initiative enables compelling stories to come to life with the support of strong execution teams.

Nina Lath Gupta, Founder and CEO of Cinevesture, in conversation with actor Veer Pahariya, offered valuable insights on the shifting dynamics of cinema, the essence of success, and the creative process behind Sky Force. The sessions concluded with Dr. Aarti Kapur Singh (Media Critic, Educator, and Brand Consultant) engaging in a discussion with actor Sargun Mehta, exploring her journey and contributions to the industry.

The highlight of the day was the Scriptwriting Workshop with acclaimed actor and storyteller Boman Irani, where the aspiring writers explored the nuances of screenwriting, guided by his extensive experience and creative insights. The interactive session left attendees inspired and equipped with tools to craft compelling narratives.

Renowned writer-director Jagdeep Sidhu and multi-talented artist Ammy Virk engaged in an insightful discussion, offering valuable industry perspectives. This was followed by a compelling conversation between Aseem Chhabra, Festival Director of the New York Film Festival, and acclaimed actor-producer Rasika Dugal.

Nina Lath Gupta, Founder of Cinevesture, expressed her gratitude, saying, “We are thrilled with the response to CIFF 2025. The energy, enthusiasm, and exchange of ideas over the last four days have been incredible. We look forward to building on this momentum and bringing an even more exciting edition next year.”

Hardik Pandya & Suryakumar Yadav Vibe to DJ Bravo’s Latest Banger “India Ka IPL” – The Official Soundtrack of Cricket Madness!

Cricket fever just hit an all-new high, and the hype is REAL! DJ Bravo, the Champion himself, has dropped the ultimate IPL anthem, “India Ka IPL”, and guess who’s vibing hard to it? None other than cricket’s ultimate game-changers – Hardik Pandya & Suryakumar Yadav.

Watch the song here- https://youtu.be/X54XXntx6Uw?si=R7WnVjkfa3TY29gJ

These two powerhouses of Indian cricket have thrown their full support behind DJ Bravo’s high-energy track, calling it the perfect jam to set the IPL mood on fire! Hardik, known for his swagger both on and off the field, couldn’t stop grooving to the beats, while SKY—Mr. 360 himself—declared it the anthem that truly captures the heart-pounding thrill of IPL.

With its pulsating beats, electrifying lyrics, and that signature DJ Bravo swag, “India Ka IPL” is already taking over stadiums, playlists, and cricket-loving hearts across the globe.

”India Ka IPL’ is my tribute to the game, the players, and the millions of fans who bring the magic alive. Seeing legends and very close friends Hardik and SKY vibing to it makes it even more special! This one’s for India, this one’s for IPL” says DJ Bravo

Actress Sezal Sharma's hot Photoshoot Sets the Internet Ablaze!

Actress Sezal Sharma is turning up the heat with her latest photoshoot, which is making waves across social media. Known for her stunning looks and impeccable fashion sense, Sezal’s bold and captivating pictures are leaving fans in awe and setting new trends in the industry.

Sezal Sharma, who has carved a niche for herself in the entertainment world, recently shared breathtaking images from her glamorous shoot. Dressed in sensuous and elegant outfits, she exudes confidence, grace, and unmatched charm. The internet is buzzing with admiration as fans and celebrities alike shower praises on her sizzling avatars.

The photoshoot, captured by a top-notch fashion photographer, highlights Sezal’s ability to blend sophistication with boldness effortlessly. Her striking poses and mesmerizing expressions make each frame a visual masterpiece. Styled to perfection, she effortlessly carries every look with elegance, making it a trendsetter for the season.

Sezal Sharma has always been a style icon, and with this latest shoot, she reaffirms her place as one of the most glamorous actresses in the industry. The viral pictures have already garnered thousands of likes, comments, and shares, further solidifying her immense popularity.

With this stunning photoshoot, Sezal continues to captivate audiences and raise the bar in the world of fashion and entertainment. Fans are eagerly awaiting her upcoming projects, confident that she will continue to surprise and inspire with her talent and charisma.

Grazia India’s February cover star, Veer Pahariya, talks about his Bollywood debut, pushing boundaries, and cutting out the noise

Grazia India's February issue turns the spotlight on Veer Pahariya, who made his big Bollywood debut alongside Akshay Kumar in the action-drama Sky Force. It may be Veer’s first film, but his journey as a performer began at the age of five when he fell in love with dance and the stage. In this exclusive cover feature, Veer reflects on his path so far, sharing how, as a first-generation artist in his family, the absence of an industry legacy only fueled his determination to forge his own identity. Known for celebrating individuality and ambition, Grazia India provides the perfect platform for his story, one of passion, resilience and breaking boundaries.

For his role as a Squadron Leader in Sky Force, Veer underwent a transformative process to embody the mindset of a fighter pilot. Recalling the process, he shares, “I needed a lot of emotional training to get into the psyche of a fighter pilot. I did a lot of workshops and spent a lot of time in solitude to get to know myself better.”

Talking about staying true to himself, he says, “I really don’t care what anyone thinks. I’m here to have a voice, and in an occupation where everyone is trying to shoot you down for being different, I want to maintain that throughout my career.”

Opening up about his deep fascination for biopics, Veer shares, “I really enjoy biopics because I get to dive into the character I’m playing. It also scares me to get into the shoes of people who are recognised and followed – that is something that excites me.”

But his journey hasn’t been without its challenges. Having faced media scrutiny from an early age, Veer remains unfazed by the noise. He says, “I’ve seen a lot of ups and downs in my family and personal life. I’ve had bad things written about me in the press since I was very young. The good, the bad – nothing affects me. I want to work and make a name for myself. So, I cut the noise and focus on myself.”

With an insatiable hunger for new experiences, Veer constantly seeks opportunities to reach his limits and wants to embrace roles that demand emotional and physical extremes. He remarks, “I like experiencing different things and pulling myself to extremes; so, I quite enjoyed living the life of a fighter pilot.”

This Valentine’s Day, Ultra Play Celebrates Purana Pyaar in True Bollywood Style with a Hilarious TV Commercial

Love, Drama & Bollywood Magic—Ultra Play’s Valentine’s Day TVC is a Must-Watch!

February 2025: There’s something magical about Purana Pyaar—the kind of love that lingers across lifetimes, just like our favorite Bollywood films. Whether it's the stolen glances of black-and-white romances, the grand musical declarations of the ‘70s, or the intense emotions of the ‘90s, and early 2000s, Hindi cinema has immortalized love in its purest form. 

Ultra Play brings you the ultimate Bollywood experience, where Har Pal Filmy means reliving timeless love stories, iconic dialogues, and unforgettable melodies. With a curated collection of classics, digitally remastered gems, and hidden treasures, Ultra Play is your destination to celebrate love—old, new, and everything in between.

This Valentine’s Day, Ultra Play, India’s first Hindi-exclusive OTT platform from the stable of Ultra Media & Entertainment Group gives love an unexpected, filmy twist with its latest TVC. The campaign, staying true to the brand’s tagline “Har Pal Filmy”, blends humour, nostalgia, and Bollywood magic to showcase how love stories are forever—even in the most unusual circumstances. Ultra Media & Entertainment Group is India’s leading content powerhouse, specializing in film production, distribution, content restoration, and OTT services. Through its D2C regional OTT platforms like Ultra Play (Hindi content), Ultra Jhakaas (Marathi regional OTT), and Ultra Gaane (audio, and video music streaming), Ultra Media is committed to preserving India’s cinematic heritage while delivering compelling stories to audiences worldwide.

The TVC is set at a traditional mourning ceremony where friends and family have gathered to pay their respects to the late Auntyji. As condolences pour in, an unsuspecting guest starts reminiscing about her life. But what begins as a heartfelt tribute quickly takes a hilarious turn when he unknowingly starts revealing an old love story between Auntyji and his Papaji, who was fondly called as 'Bobby' by her. With every sentence, he unintentionally drops Bollywood movie titles like Rangeela, Amar Prem, Taal, Karz, Dillagi, Shola aur Shabnam, Yaadein, Judaai, Deewar, Border and more—turning the solemn gathering into an awkward yet laugh-out-loud moment.

Speaking about the campaign, Mr. Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group & Ultra Play OTT, shared, “Bollywood has given us countless iconic love stories, and through this campaign, we wanted to celebrate romance in a truly ‘Ultra Play’ style—unexpected, filmy, and entertaining. Our platform is a tribute to Hindi cinema, bringing timeless classics and hidden gems to audiences who love the magic of storytelling. This Valentine’s Day, we remind everyone that love is unpredictable, just like our favourite movies.”

Ultra Play has a curated collection of over 2,000 movies spanning from the 1950s till date. The platform features movies from filmmakers such as Guru Dutt, Raj Kapoor, Shakti Samanta, Subhash Ghai, Vidhu Vinod Chopra & many more. As a Hindi-exclusive OTT platform, Ultra Play focusses solely on Hindi content.

Brinda Agrawal, Head of Marketing, Ultra Media & Entertainment Group, added, “Our ‘Har Pal Filmy’ campaign is about finding cinematic moments in everyday life. This TVC takes a light-hearted approach to romance, proving that love stories never really die—they just become legendary. Ultra Play is all about celebrating Hindi cinema, and with this campaign, we continue to make classic Bollywood feel fresh, relatable, and fun”. Conceptualized in-house, this TVC is a focal point of the platform’s marketing efforts, ensuring that the platform resonates with audiences across all age groups. This 360-degree campaign will be amplified across Print, TV, OOH and social media platforms.

Pioneering the future of entertainment Ultra Media & Entertainment Group since 1982 has always been ahead of the curve since its inception. From VHS to VCDs and DVDs, the company pioneered DVD technology in India and later expanded its digital footprint with 84 YouTube channels, catering to diverse audiences across the globe with a 40+ million subscriber base. Building on its legacy, Ultra launched three exclusive OTT platforms Ultra Jhakaas, Ultra Play & Ultra Gaane this FY24 and is now gearing up to introduce FAST (Free Ad-Supported Streaming TV) channels in FY25-26, offering affordable, ad-supported content tailored to evolving viewer preferences.

Rajat Agrawal, COO, Ultra Media & Entertainment Group shares, " The OTT industry is evolving beyond variety—viewers now seek culturally resonant, nostalgic, and personalized content. The rise of hyper-niche platforms, AI-driven curation, and ad-supported models reflects this shift. At Ultra Play, we’re embracing this by offering a Hindi-exclusive experience that celebrates Bollywood’s storytelling legacy. From remastered classics to AI-powered recommendations, we’re redefining nostalgia for new-age audiences while exploring FAST channels for accessible, high-quality entertainment. This Valentine’s Day, our latest TVC adds a quirky, filmy twist to love and nostalgia, staying true to our brand’s essence. We’re not just streaming movies; we’re keeping Bollywood’s cinematic heritage alive for generations to come"

With the launch of Ultra Play and its suite of OTT platforms, Ultra is deepening its global reach as Indian content gains increasing popularity across South Asian countries, Middle-East,  UK, USA, and Africa. The company’s commitment to delivering diverse, high-quality entertainment remains stronger than ever.

With a library of over 2,000 Hindi films, from golden-era classics to contemporary hits and digitally remastered gems, Ultra Play is the go-to destination for Bollywood lovers. Available at just ₹199 per year in India, the platform offers an unmatched collection of films that define generations.

This Valentine’s Day, Ultra Play reminds us that love—and Bollywood—always find a way to surprise us!