A Star India and Wizcraft International Entertainment Pvt Ltd initiative, 'Saath Hain Hum Uttarakhand' the seven-hour television marathon event for the flood affected in Uttarkhand, recently bagged gold for being the Best TV Program, at the prestigious Broadcasters Abby Awards 2014.
The a seven hour television marathon, which was broadcasted on Independence Day was organized with a view to strengthen the efforts at rehabilitation in flood-ravaged Uttarakhand by raising funds to help bring comfort to victims of the tragedy. Prominent names including several of Bollywood’s leading stars, senior leaders from the state and central governments attended the fund-raiser along with The Film Producers Guild,
Federation of Western India Cine Employees (FWICE), TV Artists Forum, Corporate Charity Trusts and several independent industrialists and donors partnered with this marathon fund-raiser. The entire advertising revenue generated through the event was channeled to not-for-profit bodies that were working vigorously to restore normalcy in Uttarakhand.
The awards have recognized and honored entertainment industry’s effort to show solidarity and alleviate suffering of commoners who were impacted by a natural disaster.
