‘Aaj Likhenge Kal’
Ignites a spark amongst the great Indian middle class to take charge of their destinies and curate an extraordinary future
Mumbai, October 2017: Launched in 1992 against the backdrop of post-liberalization with its socio-economic and cultural upheaval, Zee TV brought a new meaning to entertainment in India. It revolutionized the television space with content that mirrored the common man’s life and dreams. Its home-grown non-fiction formats gave a platform to his aspirations.
Twenty-five years later, the pioneer of satellite television still stands tall as a leading player and continues to celebrate the hopes and ambitions of the great Indian middle class. Now, as the channel embarks on the next leg of its journey, Zee TV unveils its new ideology, encapsulated in a powerful line – Aaj Likhenge Kal.
Through its inspiring characters and stories, the channel endeavours to provide the spark that encourages its viewers to draw from their own inner strength and take charge of their destinies. This fresh reiteration of its brand purpose urges the audiences to curate their own extraordinary future.
This new brand identity will be revealed to Zee TV’s global audiences during the telecast of ‘Dabur Red Ayurvedic Gel Presents Zee Rishtey Awards co-powered by Clinic Plus and Himalaya Body Lotion Special Partners Nerolac Paints and Finolex Cables’ to be aired on the channel on Sunday, 15th October 2017 starting 7 PM. More...http://www.filmytown.com/zee-tv-unveils-vision-extraordinary-tomorrow/
