America’s leading brand of children’s clothing, gifts and accessories to be available at BabyOye stores across India
January 20, 2016, Mumbai: Mahindra Retail, a part of the USD 16.9 billion Mahindra Group, today announced that it will be bringing Carter’s Inc. (NYSE:CRI), America’s leading brand of children’s clothing, gifts and accessories, to its chain of BabyOye stores across India.
Mahindra plans to open 40 Store-in-Stores at BabyOye outlets in 15 cities across India and online at babyoye.com beginning in January 2016.
Actor Mandira Bedi, a long time Carter’s fan, unveiled the merchandise along with her son, Vir. In addition to Zhooben Bhiwandiwala, Chairman, Mahindra Retail, Prakash Wakankar, CEO, Mahindra Retail and Kevin Corning, Executive Vice President – International, Carter’s Inc., Deanna Abdeen, Deputy Principal Officer, US Consulate was also present, highlighting the significance of a historic American brand marking its presence in India.
“We are delighted to welcome Carter’s to our stores in India. With a legacy dating back to 1865, Carter’s is one of America’s most trusted brands and this partnership is part of our strategic vision to offer young mothers the best of world-class products that encompass the entire spectrum of baby and child care needs.
