Academy Award® Winning Actor Geena Davis’ Instituteto Launch Global Symposium on Gender in Media at the first FICCI FLO Film Festival
New Partnership between Geena Davis Institute on Gender in Media and FICCI FLO Film Festival
October 27, Mumbai: The first FLO Film Festival organized by FICCI Ladies Organisation(FLO), Mumbai Chapter,the women’s wing of FICCI, today announces a new partnership with the Geena Davis Institute on Gender in Media that will see the Festival host the Institute’s first Global Symposium on Gender in Mediain Mumbai, India inFebruary 2016. Speaking about the partnership, Academy Award®-winning actor and Founder and Chairman, Geena Davis said “Media images have a huge impact on our perceptions, and on our social and cultural beliefs and behaviours. Our new global study, explores how global films may be reinforcing negative gender stereotypes with movie audiences of all ages.” The Institute is the only research-based organisation working within the media and entertainment industry to engage, educate, and influence the need to dramatically improve gender balance, reduce stereotyping and create diverse female characters in entertainment.
Archana Garodia Gupta, National President, FLO, said, “FLO has been working to empower women, and erase gender stereotypes for three decades. Films are a very powerful medium, and have a major role to play in our perception of the world. They can help redress the balance or reinforce negative gender images. We are very excited to bring this issue to the fore in the Film Capital of the world, and hope to improve the image of women in Indian films.” At the 3rd Global Symposium on Gender in Media, the Institute will present new global research which explores the influence of film audiences in the UK, India, Nigeria, France and Brazil funded by the Oak Foundation. The Festival will open with the Symposium, (the Symposium is sponsored by Independent Television Service Inc- ITVS), which will convene eminent entertainment content creators, business leaders, actors, directors, media personalities, policy makers, to engage in dialogue around the ìnstitute’s global researchalong with two panel discussions from leading entertainment industry personalities, content creators, along with gender in media related subject matter experts.
