Skybags launches the new Backpack Collection campaign with
Brand Ambassador Varun Dhawan
Unveils the trendy ‘Backpack Collection 2016’
National, 11th March 2016:
‘Skybags’,
the youth bags brand from the house of India’s leading luggage company,
V.I.P Industries announced the launch of its latest backpack
collection. The campaign
was unveiled by Bollywood heartthrob and Brand Ambassador Varun Dhawan
at a press conference in Mumbai on 11th March, 2016.
Varun
Dhawan presented the ‘Backpack Collection 2016’, which offers latest
designs, vibrant colors and never-seen-before
prints. Screening the TVC which is conceptualised and created by the
talented team at Law & Kenneth | Saatchi & Saatchi, the film
features Varun Dhawan showcasing the collection. Matching a
light-hearted catchy tune, Dhawan is seen leaping through the air,
moving in style, with different bags from the new collection against
Istanbul skyline.
Expressing her views on the campaign,
Radhika Piramal, Managing Director, V.I.P Industries says, “As
a brand we aspire to connect with young audience that is fun-loving,
vibrant and who have an edge about them. The campaign is simple, yet
manages to encapsulate the fun and
trendy spirit of the brand and the latest backpack collection. With a
design range that can cater to multiple individual preferences, we hope
to tap into the market for school, college and office backpacks. We have
also added a new overnighter category called
'Weekender bags' in our new collection."
Commenting on the campaign,
Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun
Dhawan's personality syncs seamlessly with the new collection and these
stylish bags are something that everyone would want to own.
Bags in our new collection are not only high on style with bright
colours, trendy fabrics and prints, but are also high on features. Our
'Tri-tech series' of backpacks are super spacious, comes with laptop and
tablet compatibility, organiser, waterproof
raincover and specially designed 'aer-zone' back comfort. Not only
this, all bags come with 12 month worldwide warranty.”
Speaking about the campaign and the new backpack collection
Varun Dhawan, Brand Ambassador – Skybags says, “I’m
really kicked about using the new backpack collection. The backpacks
have a unique design and they really do command attention. Plus it was
great fun shooting for the Skybags campaign. There will
be a lot to watch out for from Skybags in 2016.”
Explaining the rationale behind the campaign,
Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi
says,
"Skybags backpacks are not meant for those who are boring and sedate.
They have been designed for restless young men and women who refuse to
sit down. They
are bursting with energy to keep moving. That's the spirit that this
film attempts to capture."
The
campaign will be a 360 ° one programmed for high visibility, which
includes online and offline channels
such as digital platforms, television, print and outdoor. It is also
being supported by a new microsite and online contest through several
social media platforms. Participants simply need to leap in the air and
capture a photo of themselves and share it on
Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding experience.
About Skybags:
Skybags
is aimed at travelers who like to make a style statement everywhere
they go. While the bags offer
world class functional features, the brand is committed to help Arrive
in Style through vibrant and unique designs that add an edge to the
traveler's personality. Skybags manufactures a wide variety of products
like trolleys, rucksacks, backpacks, duffels,
laptop bags, everyday travel accessories and short haul essentials made
from quality materials. Skybags is also the first Indian brand
to manufacture printed polycarbonate luggage.
