Acclaimed Filmmakers and Creative Powerhouse Behind Coke Studio to Lead New Label
"City Sessions" Initiative to Support Artist Collaboration
Vinit Thakkar, Managing Director, Sony Music Entertainment India, co-founders of Tiger Baby, Reema Kagti and Zoya Akhtar
Sony Music Entertainment India and Tiger Baby announced today the launch of Tiger Baby Records, a new joint-venture music label dedicated to nurturing emerging talent, fostering creative storytelling, and building connections between artists, audiences, and brands. This collaboration merges the creative vision of acclaimed filmmakers Zoya Akhtar and Reema Kagti, and singer-songwriter, music supervisor, Ankur Tewari, with Sony Music Entertainment India’s global reach and industry expertise.
As one of its earliest projects, Tiger Baby Records has partnered with the renowned jewelry brand Tanishq featuring a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish. Directed by Reema Kagti, the music video offers a distinctive blend of music and storytelling. Tiger Baby Records has also recently released the soundtrack for Superboys of Malegaon, a film based on the life of Nasir Shaikh, a filmmaker from the town of Malegaon. The soundtrack is composed by the talented duo Sachin-Jigar and penned by the legendary Javed Akhtar.
The label will also feature original music curated by Ankur Tewari, showcasing a variety of styles and spotlighting the distinct perspectives of emerging artists. In its ongoing mission to support emerging talent, Tiger Baby Records is also set to launch the “City Sessions” Initiative in partnership with Mumbai’s iconic Island City Studios. This program will provide a space for artists to experiment and collaborate in a dynamic, unfiltered environment. City Sessions will offer singer-songwriters the opportunity to refine their craft, collaborate with established artists in the studio, and connect with wider audiences
The Indian music industry has seen exponential growth in recent years, driven by factors like increasing internet penetration, rising disposable incomes, and a diverse population with varying musical tastes. The joint venture leverages Sony Music Entertainment India's global resources and Tiger Baby Records' distinctive creative approach to cultivate a new generation of artists and amplify diverse voices in the Indian music landscape.
Vinit Thakkar, Managing Director, Sony Music Entertainment India, said, “Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Reema, and Ankur, who have an exceptional track record in music and creative storytelling.”
Zoya Akhtar, Co-Founder of Tiger Baby, also shared her thoughts, commenting, “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine.”
Reema Kagti, Co-Founder of Tiger Baby, added, “This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience.”
Ankur Tewari, Singer-Songwriter and Music Supervisor at Tiger Baby, said, “Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely.”
