Deepika Padukone turns into a voracious reader for Padmavati!!

Deepika Padukone always had a fondness for reading biographies.

The talented actress likes reading biographies and is an avid reader. She reads whenever she has time.

Deepika has now days started reading historic books for her upcoming film Padmavati.

Deepika started reading novels pertaining to the Rajputana era as she is playing the role of Queen Padmavati in her next film Padmavati.

In fact she is captivated with that era as it tells the tales of heroism, love and passion, how the Rajputs lived, their diet and social life.

These books were not recommended to her but Deepika herself started reading them because it would help her in prepping up for her character in Padmavati.

Deepika reads these historic books in her spare time and whenever someone visits her they find her totally engrossed in the book.

It seems her vested interest in these books has no connection with Padmavati but it has more to do with the interesting subject.
More at: http://www.filmytown.com/deepika-turns-voracious-reader-padmavati/

Early to sets, early to post-production has made Rakesh Roshan a very happy producer.

Director Sanjay Gupta has completed the shooting of Rakesh Roshan’s Kaabil (starring Hrithik Roshan and Yami Gautam) in just 77 days, 11 days ahead of schedule.

Quite a rarity in Bollywood, for sure.

His grateful producer, Rakesh Roshan, however insists that he told Sanjay not to hurry and take his own time. Says Roshan Sr. “I wasn’t sure about the date schedule when we started the film. We had planned for an 88 day schedule but I told Sanjay not to hurry up. While I am not very strict about the days of shooting, I insist that everybody should be on the sets on time so they can concentrate and work becomes easier. For Kaabil, Hrithik as well as the rest of the cast, used to reach an hour before shooting and we would be ready for the first shoot by 9:30 am. That way, we reduced the number of days and everything happened on time. I am very happy that we sailed through everything smoothly and managed to make a good film with strong content. Our trailer releases next week.” 

Read the full write up at: http://www.filmytown.com/hrithik-roshans-kaabil-complete-ahead-schedule/

Shahid Kapoor launches abof's athleisure fashion brand SKULT

abof launches India’s first athleisure fashion brand: SKULT by Shahid Kapoor

Mumbai, India, October 18, 2016 – abof has announced the launch of India’s first athleisure fashion brand, SKULT, exclusively on its portal. This brand is in partnership with actor Shahid Kapoor, who has built an iconic reputation amongst India’s youth through movies such as Udta Punjab, Haider, and Jab We Met. SKULT, built on the principle of ‘Fashion meets functionality and Design meets Innovation’, is an evolved style of athleisure which draws inspiration from all around the world but adapted for Indian sensibilities and body types.

Athleisure is a huge trend globally. It is a completely new genre of fashion being introduced by abof to Indian millennials in its continued efforts to be a differentiated player in a market cluttered with discounts. In athleisure, clothes are designed to be sturdy to withstand vigorous routines, yet they are trendy and versatile to be worn everywhere. The fashion needs of millennials have changed in last one decade where comfort wear has permeated in routine life. Youth in India today wants to dress down in everyday wear which is casual yet chic. Identifying the void in Indian wardrobes and taking the idea forward, abof.com has taken this street-wear hybrid trend to next level with the launch of SKULT which stands for Shahid + Cult. SKULT’s athleisure collection is unconventional, highly voguish, yet easy to carry and more importantly reminds consumer something about Shahid’s personality in each of its piece.

The atypical ‘Athleisure’ collection by Skult has been designed in-house by abof and has taken more than a year to work on this brand and its products. Commenting on his idea of SKULT, Shahid said, “Skult is about free styling. Skult is about fashion and functionality. Skult is about being yourself wherever you are. It's about apparel that's an extension of your body. That allows you to express yourself with no restrictions or rules. Sometimes clothes that are cool feel too restricting. This line sets you free. Own style. Don't let style restrict you”.

The collection of SKULT is absolutely enthralling with never before seen silhouettes and designs. SKULT is crafted to suit all occasions - work, casual or social.  There is no other brand in India that offers anything even remotely close to the range of SKULT. The collection has strong emphasis on black, grey, nude and monochromatic tones. The offbeat, yet trendy brand has a wide variety of merchandise for men in its launch season with over 250 options, which includes internationally trending categories like meggings and shackets. Apart from bringing these never-heard-before categories in India, even the regular categories have intricate detailing - like thumb holes, drop shoulder jackets, scoop hem tees, long line tees with drawcord - which makes the collection really stand out. SKULT has used high-performance yet very lightweight fabrics - cotton viscose, slub jersey, grindles, melanges, snow heather, terry, lycra denim, cotton satin, and popcorn knit – with the single-minded objective to make it really comfortable. The line also consists of 50 key pieces under ‘SKULT SIGNATURE’ where each piece has been crafted by the actor himself.

“Shahid is a youth icon who is admired for his style. We are extremely excited to partner with him in creating India’s first athleisure fashion brand which combines the actor’s love for ‘fun and comfortable’ dressing", said Kedar Apshankar, Deputy CEO, abof.com. “Athleisure is the new age clothing and we believe that comfort twined with hi-class fashion will take SKULT to great heights. The collection is exceptionally promising and refreshingly on-point. I am confident that this brand and its collection will be embraced by millennials and replace a large part of regular clothes in their wardrobes”, he added.