This Valentine’s Day, Ultra Play Celebrates Purana Pyaar in True Bollywood Style with a Hilarious TV Commercial

Love, Drama & Bollywood Magic—Ultra Play’s Valentine’s Day TVC is a Must-Watch!

February 2025: There’s something magical about Purana Pyaar—the kind of love that lingers across lifetimes, just like our favorite Bollywood films. Whether it's the stolen glances of black-and-white romances, the grand musical declarations of the ‘70s, or the intense emotions of the ‘90s, and early 2000s, Hindi cinema has immortalized love in its purest form. 

Ultra Play brings you the ultimate Bollywood experience, where Har Pal Filmy means reliving timeless love stories, iconic dialogues, and unforgettable melodies. With a curated collection of classics, digitally remastered gems, and hidden treasures, Ultra Play is your destination to celebrate love—old, new, and everything in between.

This Valentine’s Day, Ultra Play, India’s first Hindi-exclusive OTT platform from the stable of Ultra Media & Entertainment Group gives love an unexpected, filmy twist with its latest TVC. The campaign, staying true to the brand’s tagline “Har Pal Filmy”, blends humour, nostalgia, and Bollywood magic to showcase how love stories are forever—even in the most unusual circumstances. Ultra Media & Entertainment Group is India’s leading content powerhouse, specializing in film production, distribution, content restoration, and OTT services. Through its D2C regional OTT platforms like Ultra Play (Hindi content), Ultra Jhakaas (Marathi regional OTT), and Ultra Gaane (audio, and video music streaming), Ultra Media is committed to preserving India’s cinematic heritage while delivering compelling stories to audiences worldwide.

The TVC is set at a traditional mourning ceremony where friends and family have gathered to pay their respects to the late Auntyji. As condolences pour in, an unsuspecting guest starts reminiscing about her life. But what begins as a heartfelt tribute quickly takes a hilarious turn when he unknowingly starts revealing an old love story between Auntyji and his Papaji, who was fondly called as 'Bobby' by her. With every sentence, he unintentionally drops Bollywood movie titles like Rangeela, Amar Prem, Taal, Karz, Dillagi, Shola aur Shabnam, Yaadein, Judaai, Deewar, Border and more—turning the solemn gathering into an awkward yet laugh-out-loud moment.

Speaking about the campaign, Mr. Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group & Ultra Play OTT, shared, “Bollywood has given us countless iconic love stories, and through this campaign, we wanted to celebrate romance in a truly ‘Ultra Play’ style—unexpected, filmy, and entertaining. Our platform is a tribute to Hindi cinema, bringing timeless classics and hidden gems to audiences who love the magic of storytelling. This Valentine’s Day, we remind everyone that love is unpredictable, just like our favourite movies.”

Ultra Play has a curated collection of over 2,000 movies spanning from the 1950s till date. The platform features movies from filmmakers such as Guru Dutt, Raj Kapoor, Shakti Samanta, Subhash Ghai, Vidhu Vinod Chopra & many more. As a Hindi-exclusive OTT platform, Ultra Play focusses solely on Hindi content.

Brinda Agrawal, Head of Marketing, Ultra Media & Entertainment Group, added, “Our ‘Har Pal Filmy’ campaign is about finding cinematic moments in everyday life. This TVC takes a light-hearted approach to romance, proving that love stories never really die—they just become legendary. Ultra Play is all about celebrating Hindi cinema, and with this campaign, we continue to make classic Bollywood feel fresh, relatable, and fun”. Conceptualized in-house, this TVC is a focal point of the platform’s marketing efforts, ensuring that the platform resonates with audiences across all age groups. This 360-degree campaign will be amplified across Print, TV, OOH and social media platforms.

Pioneering the future of entertainment Ultra Media & Entertainment Group since 1982 has always been ahead of the curve since its inception. From VHS to VCDs and DVDs, the company pioneered DVD technology in India and later expanded its digital footprint with 84 YouTube channels, catering to diverse audiences across the globe with a 40+ million subscriber base. Building on its legacy, Ultra launched three exclusive OTT platforms Ultra Jhakaas, Ultra Play & Ultra Gaane this FY24 and is now gearing up to introduce FAST (Free Ad-Supported Streaming TV) channels in FY25-26, offering affordable, ad-supported content tailored to evolving viewer preferences.

Rajat Agrawal, COO, Ultra Media & Entertainment Group shares, " The OTT industry is evolving beyond variety—viewers now seek culturally resonant, nostalgic, and personalized content. The rise of hyper-niche platforms, AI-driven curation, and ad-supported models reflects this shift. At Ultra Play, we’re embracing this by offering a Hindi-exclusive experience that celebrates Bollywood’s storytelling legacy. From remastered classics to AI-powered recommendations, we’re redefining nostalgia for new-age audiences while exploring FAST channels for accessible, high-quality entertainment. This Valentine’s Day, our latest TVC adds a quirky, filmy twist to love and nostalgia, staying true to our brand’s essence. We’re not just streaming movies; we’re keeping Bollywood’s cinematic heritage alive for generations to come"

With the launch of Ultra Play and its suite of OTT platforms, Ultra is deepening its global reach as Indian content gains increasing popularity across South Asian countries, Middle-East,  UK, USA, and Africa. The company’s commitment to delivering diverse, high-quality entertainment remains stronger than ever.

With a library of over 2,000 Hindi films, from golden-era classics to contemporary hits and digitally remastered gems, Ultra Play is the go-to destination for Bollywood lovers. Available at just ₹199 per year in India, the platform offers an unmatched collection of films that define generations.

This Valentine’s Day, Ultra Play reminds us that love—and Bollywood—always find a way to surprise us!

Flaky, buttery French pastry Ishaan Khatter’s latest dessert obsession

A clue: It’s messy and you’ll love it!

January 24, 2025: International heartthrob Ishaan Khatter has a confession to make. He likes it messy, and he's not afraid to admit it. The rising star is talking about his latest dessert obsession a flaky, buttery, creamy, and oh-so-messy Croissant Cone Sundae.  A little birdie tells us that Ishaan Khatter had one bite and called it his favourite! Messy hands? Worth it. Multiple sundaes later, he’s still hooked—and honestly, who can blame him?

In a recent candid Q&A session with the brand, Ishaan gave us a sneak peek into his life and his love for Baskin Robbins. His eyes lit up at the mention of the Croissant cone sundaes. “This Beauty” (of a dessert) in his words is so good that he makes no apologies for not willing to share this with anyone.

Even amid his packed shooting schedule, Ishaan finds time to satisfy his cravings with this innovative dessert-the perfect combination of Flaky, buttery French pastry and creamy, premium quality ice cream. The Croissant Cone has become his go-to dessert, proving that even stars can't resist a good comfort treat.

Try the new Baskin Robbin’s Croissant Cone Sundae, you will completely understand Ishaans obsession!

Check out his confession by clicking the below link: Instagram Link

Chandrakant Singh’s BEING ALIVE featuring Rajpal Yadav, Sezal Sharma, Niharika Raizada streams on JioCinema

Team of BEING ALIVE - Rajpal Yadav, Chandrakant Singh, Sezal Sharma, Niharica Raizada

Celebrated Indian filmmaker Chandrakant Singh continues to make significant strides in both commercial and festival cinema. His latest short film, Being Alive, featuring Rajpal Yadav, Sezal Sharma, and Niharika Raizada, was showcased at the Cannes Film Festival in 2024 and is now available for streaming on JioCinema.

 

Singh’s recent trilogy of short films—Scapegoat, Parchaiyaan featuring Tanuj Virwani and Sezal Sharma and Being Alive—has garnered international acclaim, with each project premiering at prestigious film festivals over the past three years. Notably, Parchaiyaan was selected by the Puente Cinematográfico International Film Festival, further cementing Singh’s reputation in the global festival circuit.

In parallel with his festival endeavors, Singh remains active in the commercial film industry. His recent directorial venture, Kya Masti Kya Dhoom, premiered last month on the Waves OTT platform, showcasing his versatility and commitment to diverse storytelling.

Singh completed his filmmaking skills with a nine-month course in scripting and direction at the New York Film Academy in Los Angeles. His career began with assistant directorial roles in the late-1990s, eventually leading to his directorial debut with Rama Rama Kya Hai Dramaaa in 2008. Over the years, Singh has directed a range of films, including Bin Bulaye Baraati (2011), Be Careful (2011), and Main Zaroor Aaunga (2019).

 

Singh’s dedication to both commercial and realistic cinema underscores his passion for the art form. By investing his own resources into projects that explore the depths of human experience, he bridges the gap between mainstream entertainment and thought-provoking storytelling.

 

As he continues to navigate the realms of commercial and festival cinema, Chandrakant Singh remains a dynamic force in the Indian film industry, committed to delivering compelling narratives that resonate with audiences worldwide. Very Soon Chandrakant Singh will start the shooting of his next short film which will screen in Cannes Films Festival.