Jacqueline Fernandez, team build homes for flood victims in Tamil Nadu

Jacqueline and her team to help build homes in Tamil Nadu

We all are aware of the huge destruction the incessant rains last year in Tamilnadu caused. The rains led to losses to lives, assets, households and livelihood of the people.

While it is already out of the memory of most of the people, there are still a few who are putting in their best to help the affected victims rebuild their homes and restart their lives.

Jacqueline Fernandez is one of them, the actress has joined hands with an NGO, Habitat for Humanity, and they have in unison launched a Tamil Nadu Flood Relief Campaign ‘Jacqueline Builds’ .

For her initiative funds are being raised to build these houses and the help the victims.

On collection of enough funds Jacqueline will be visiting Chennai and manually building houses for the victims.

Jacqueline’s team is leaving no stone unturned as they also largely feel towards the cause the actress is supporting. They are putting in their best to help the actress on her initiative.

- See more at: http://www.filmytown.com/jacqueline-fernandez-team-build-homes-flood-victims-tn/#sthash.wwJaHysY.dpuf

Here is how Deepika is making up for her absence in the city this Holi!

Deepika Padukone – the Balam Pichkari girl

Here is how Deepika is making up for her absence in the city this Holi!

Holi is around the corner, and everyone is gearing up for a fun-filled time.

Among them is Deepika Padukone, who will not be celebrating the festival of colours in the city as she is away in US filming for her Hollywood film.

Even though Deepika is not in town, there are hoardings of the actress immersed in colours plastered all across the city.

- See more at: http://www.filmytown.com/deepika-padukone-balam-pichkari-girl/

Varun Dhawan launches the trendy ‘Backpack Collection 2016’

Skybags launches the new Backpack Collection campaign with

Brand Ambassador Varun Dhawan

Unveils the trendy ‘Backpack Collection 2016’

National, 11^th March 2016: ‘Skybags’, the youth bags brand from the house of India’s leading luggage company, V.I.P Industries announced the launch of its latest backpack collection. The campaign was unveiled by Bollywood heartthrob and Brand Ambassador Varun Dhawan at a press conference in Mumbai on 11^th March, 2016. 

Varun Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. Screening the TVC which is conceptualised and created by the talented team at Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light-hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries says, “As a brand we aspire to connect with young audience that is fun-loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called 'Weekender bags' in our new collection."

Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries says, “Varun Dhawan's personality syncs seamlessly with the new collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our 'Tri-tech series' of backpacks are super spacious, comes with laptop and tablet compatibility, organiser, waterproof raincover and specially designed 'aer-zone' back comfort. Not only this, all bags come with 12 month worldwide warranty.”

Speaking about the campaign and the new backpack collection Varun Dhawan, Brand Ambassador – Skybags says, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, "Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That's the spirit that this film attempts to capture."

The campaign will be a 360 ° one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding experience.

The campaign TVC can be viewed here – https://www.sendspace.com/file/qx0w4c  

About Skybags:

Skybags is aimed at travelers who like to make a style statement everywhere they go. While the bags offer world class functional features, the brand is committed to help Arrive in Style through vibrant and unique designs that add an edge to the traveler's personality. Skybags manufactures a wide variety of products like trolleys, rucksacks, backpacks, duffels, laptop bags, everyday travel accessories and short haul essentials made from quality materials. Skybags  is  also  the  first  Indian  brand  to  manufacture  printed  polycarbonate  luggage.