Ashish Chowdhry, the Khatron Ke Khiladi winner takes home grand prize - the iconic “New Generation Scorpio”

Mumbai, July 20, 2015: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today, presented actor Ashish Chowdhry, the winner of Khatron Ke Khiladi, with its iconic SUV - the New Generation Scorpio.

The New Generation Scorpio was the associate sponsor for “Khatron Ke Khiladi”, a popular ‘stunt & dare’ reality show, enjoying its 6^th season on Colors television channel. A style statement and a symbol of power, driving thrill and adventure, the tough and rugged New Generation Scorpio is a perfect match for the winner of “Khatron Ke Khiladi” as both display an ability to overcome all kinds of challenges to stay miles ahead of their competitors.  Christened “Darr Ka Blockbuster Returns”, the latest season of “Khatron Ke Khiladi” pushed its contestants to the limit over two gruelling months and Ashish Chowdhry braved all odds to emerge the winner - clearly reflecting Mahindra’s RISE philosophy of ‘Accepting No Limits’.

This season in particular enjoyed a good run in terms of viewership; the show reached out to over 5.5 million viewers.  Judging by the thousands of Likes on Scorpio’s Facebook page, the show and Scorpio’s association with it, was favoured by Scorpio’s fans as well.

Speaking at the felicitation ceremony, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said “It is my pleasure to handover the grand prize - the New Generation Scorpio - to Ashish. We have been associated with “Khatron Ke Khiladi” for 4 seasons as it gives us the right platform to reinforce Scorpio’s association with power, thrill and adventure and like the Scorpio, Ashish Chowdhry too stays ahead of the curve to stay ahead of competition. Ashish has awed the audience with his daredevil stunts and performances and is now all set to make a stylish statement with the New Generation Scorpio.”

While receiving the keys to the vehicle, Ashish Chowdhry said, “I am very pleased to own the New Generation Scorpio. With its stylish looks and power-packed performance, the Scorpio greatly complements my personality and I look forward to enjoying many adventurous drives in it with my family and friends.”

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.9 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.

Visit us at www.mahindra.com