Mumbai, July 20, 2015: Mahindra & Mahindra Ltd. (M&M), India
The
New Generation Scorpio was the associate sponsor for “Khatron Ke Khiladi”, a popular ‘stunt & dare’ reality
show, enjoying its 6th season on Colors television channel. A style statement and a symbol of power, driving thrill and
adventure, the tough and rugged New Generation Scorpio is a perfect match for
the winner of “Khatron Ke Khiladi” as both display an ability to overcome all
kinds of challenges to stay miles ahead of their competitors. Christened
“Darr Ka Blockbuster Returns”, the latest season of “Khatron Ke Khiladi” pushed
its contestants to the limit over two gruelling months and Ashish Chowdhry
braved all odds to emerge the winner - clearly reflecting Mahindra’s RISE
philosophy of ‘Accepting No Limits’.
This season in
particular enjoyed a good run in terms of viewership; the show reached out to
over 5.5 million viewers. Judging by the
thousands of Likes on Scorpio’s Facebook page, the show and Scorpio’s
association with it, was favoured by Scorpio’s fans as well.
Speaking
at the felicitation ceremony, Vivek Nayer, Chief Marketing Officer,
Automotive Division, Mahindra & Mahindra Ltd. said “It is my pleasure
to handover the grand prize - the New Generation Scorpio - to Ashish. We have
been associated with “Khatron
Ke Khiladi” for 4 seasons as it gives us the
right platform to reinforce Scorpio’s association with power, thrill and
adventure and like the Scorpio, Ashish Chowdhry too stays ahead of the curve to
stay ahead of competition. Ashish has awed the audience with his daredevil
stunts and performances and is
now all set to make a stylish statement with the New Generation Scorpio.”
While receiving the keys to the vehicle, Ashish
Chowdhry said, “I am very pleased to own the New Generation Scorpio. With
its stylish looks and power-packed performance, the Scorpio greatly complements
my personality and I look forward to enjoying many adventurous drives in it
with my family and friends.”
The Mahindra Group focuses on
enabling people to rise through solutions that power mobility, drive rural
prosperity, enhance urban lifestyles and increase business efficiency.
A USD 16.9 billion
multinational group based in Mumbai ,
India
In 2014, Mahindra featured on
the Forbes Global 2000, a comprehensive listing of the world’s largest, most
powerful public companies, as measured by revenue, profit, assets and market
value. The Mahindra Group also received the Financial Times ‘Boldness in
Business’ Award in the ‘Emerging Markets’ category in 2013.
