'Real' being preferred by brands for Celebrity endorsers

Bollywood has opened its arms to a number of unconventional heroes. The contribution of these actors find a special mention. They have broken the mould and created a niche for themselves in the industry.

These powerful actors behave successfully blurred the lines between commercial and indie cinema.

They have successfully struck a cord with the  Indian masses who have whole heartily accepted them.

The ad world has witnessed this change and have quickly tried to cash on to this padigram shift

Brands are now increasingly looking for unconventional, real and relate-able endorsers. They are reaching out and signing them up as brand ambassadors to host a variety of  products and services.

These brands are investing big sums on them and have extensive media spends.

Attached below are a few examples of these actors and the brands they endorse

☆ Irrfan Khan - CEAT Tyres, Syska LED, India Mart, Envy deodrants

☆Nawazuddin Siddhiqui - Truecaller, Chaini Khaini, Mayur Suitings

☆Kangana Ranaut - Boro Plus

☆ Dhanush - Centre fresh, 7UP

☆ Raj Kumar Rao - Titan Watches

☆Kapil Sharma - OLX , Policy Bazar

Kis Kisko Pyaar Karoon - Hindi movie review

Rating: ***

It is engraved in SRK’s (Shiv Ram Kishan) fate to get “married by accident”. Usually, people are accident prone, but here is the hero SRK (Kapil Sharma) who is “Marriage Prone”. If this amuses you, then the movie should too.

Kapil Sharma, now internationally known as the Comedy screen of small screen, debuts in Bollywood with this brainless comedy (reminds one of David Dhawan films). It used to be Govinda who could carry any brain dead scene on his own. Kapil Sharma has flashes of Govinda’s comic timing.

Successful suspense-mystery films director duo Abbas Mustan have competently entered the Comedy Genre. If one leaves logic behind at home, one is sure to enjoy this film.

Usually wise persons run away from marriage, while in this film our hero – SRK gets married not only once, but thrice and reluctantly in all the three ‘major instances of his life’.

- Read the full review and see more pics at: http://www.filmytown.com/movies/kis-kisko-pyaar-karoon-movie-review/#sthash.RBtEmLDW.dpuf

I, Me aur Mein

Debutant director Kapil Sharma’s film is a Bollywood romance drama which has John Abraham, Prachi Desai and Chitrangda Singh in pivotal roles.

As the title, simple put, means I, me and myself, the protagonist of the film John Abraham is fill with thinking all about him, himself and his life.

Ever since his childhood he has been treated as a favorite by his mother (Zarina Wahab). So in instances of squabbles between the boy Ishaan and his elder sister, the mother always took the boy’s side. This mama’s boy has grown up to be a man who is always protected by his elder sister Shivani (Mini Mathur).

Ishaan (John Abraham), a handsome, lady charmer, who is an executive with a music company, scouting for new talent in Mumbai. He stays in his live-in girlfriend’s (Anushka played by Chitrangda Singh) posh flat.

The self centered attitude is Ishaan is such that he isn’t willing to pay the monthly bill to the milk man as ‘he doesn’t drink milk and even his morning coffee is black’. And this handsome man-child is acutely aware of his good looks and this flirt is aware of the the effect he has on women.

Full review and more pics of this film at: http://www.filmytown.com/movies/i-aur-main