'Real' being preferred by brands for Celebrity endorsers

Bollywood has opened its arms to a number of unconventional heroes. The contribution of these actors find a special mention. They have broken the mould and created a niche for themselves in the industry.

These powerful actors behave successfully blurred the lines between commercial and indie cinema.

They have successfully struck a cord with the  Indian masses who have whole heartily accepted them.

The ad world has witnessed this change and have quickly tried to cash on to this padigram shift

Brands are now increasingly looking for unconventional, real and relate-able endorsers. They are reaching out and signing them up as brand ambassadors to host a variety of  products and services.

These brands are investing big sums on them and have extensive media spends.

Attached below are a few examples of these actors and the brands they endorse

☆ Irrfan Khan - CEAT Tyres, Syska LED, India Mart, Envy deodrants

☆Nawazuddin Siddhiqui - Truecaller, Chaini Khaini, Mayur Suitings

☆Kangana Ranaut - Boro Plus

☆ Dhanush - Centre fresh, 7UP

☆ Raj Kumar Rao - Titan Watches

☆Kapil Sharma - OLX , Policy Bazar

Jazbaa – Movie review

A captivating crime-thriller

Rating: ***

An edgy thriller based on the South Korean film Seven Days (2007) that is pacy with a taut screenplay, yet there are a few over dramatic scenes which seem a little out of place.

It is replete with one liners. Like this one, “Rishton mein Bharosa aur mobile mein network na ho toh log gama khelne lagte hein.”

Jazbaa is about Anuradha Verma, the iron lady, who melts down when her daughter is abducted by the kidnappers who want Anuradha to take up the case to represent a rapist killer who is convicted of murder. Her school friend is the just suspended Inspector Yohan a competent, crafty cop who is besieged with allegations of corruption by his higher ups.

Anuradha manages anticipatory bail for Yohan, who plays a significant role, supporting her, in tracking down the kidnapped girl.

Aishwarya Rai overacts, she is too loud in her dialogues and more so in her body language.

The film is saved by superlative performances by Irrfan Khan, Shabana Azmi and Jackie Shroff.

- Read the full review and see more pics at:

http://www.filmytown.com/movies/jazbaa-movie-review

TALVAR – Hindi movie review

India's most controversial case reopens this October

Rating: *****

Irrfan Khan’s performance, Meghna Gulzar’s direction and above all, its story and crisp screenplay by Vishal Bharadwaj makes Talvar a must watch film.

Talvar explores the socio-economic divides in urban India: the affluent doctor-couple, the Uttar Pradesh policemen with their regressive mindsets and rough methods of investigation, and the migrants engaged in lowly jobs. And the procedural protocol that exists in the Police System.

A high profile double murder case in 2008 in Noida, India where a 14-year old Aarushi Talwar was found murdered at her home. The suspicion pointed out to the 45 year old servant who was missing from the house. The next day his dead body was discovered in another part of the building.

- Read the full review and see more pics at:

http://www.filmytown.com/movies/talvar-hindi-movie-review/#sthash.OfZvAai8.dpuf

The Talwar's to watch 'Talvar'

The Talwar family and their lawyers have asked the team of Talvar to show them the film.

Talvar which is allegedly based on the Noida Double murder case  has intrigued the Talwars on how the film has been structured.

The movie is based on detailed research along with CBI and Police statements. 

The Talwar family and their lawyers have raised objection to the movie.

As in the case of  all the movies concerning sensitive issues,  the lawyers of the Talwars have contacted the team of the Talvar and have asked them to show the movie immediately, failing which they will move to court.

Talvar is slated to release on 2^nd October 2015 . Irrfan Khan, Konkana Sen and Neeraj Kabi are playing the lead roles. 

The movie is directed by Meghna Gulzar and written by Vishal Bharadwaj.

More Bollywood news and film reviews at:  www.filmytown.com

Talvar has powerful emotions in it – Irrfan Khan

Three different viewpoints of Arushi Talwar Murder Case to be presented in ‘Talvar’

Recently, Meghna Gulzar launched the trailer of her next-’Talvar’ in the city. The venue was set up like a crime scene, as the Film is based on the Arushi Murder case.

The Film is written by Vishal Bharadwaj and co-produced by Junglee pictures and him.

Lead actors Irrfan, Konkona Sensharma and Neeraj Kabi were present, along with director Meghna Gulzar and writer co-producer Vishal Bhardwaj. Konkona plays the distraught mother and Neeraj the father, while Irrfan plays the role of an investigative officer.

Vishal clarified, “We have not taken their permission. When we started researching on the case, we found bizarre contradictory things and each point of view had its own conviction. So, we thought why not present all these three versions, like the film called Rashomon. It had three different point of views of a murder. So, we have presented the conviction of all three“ ,When asked if the Talwars had given their consent to make this film.

Irrfan gave a heads up to the film because he found the story very powerful. he added, “When I read this script, there were different versions of the story , but still there were such powerful emotions in it. That is what compelled me to do the film.“

Konkona added, “The script has looked at every possible aspect of the investigation.“ Further Meghna added, “With this, I have stepped out of everything that is comfortable and that itself was exciting.“

Talvar is scheduled to be premiered at the Toronto International Film Festival next month.

Talvar is slated for a 2nd October, 2015 release.

- See more at: http://www.filmytown.com/talvar-powerful-emotions-irrfan/#sthash.MTIuxvdF.dpuf

QISSA - Hindi movie review

Rating: ****

QISSA is a story of Umber Singh (Irrfan Khan) a Sikh who lives with his wife Maher (Tisca Chopra), three daughters & forth Son set in post- Colonial India when it was a part of Punjab in Pakistan. Umber Singh builds a new home for his family.

As Umber Singh always yearned for a son who could grow his empire, he therefore brought up his fourth child (who is actually a girl) as his son. This child is named Kanwar and is played by Tillotama Shome. Kanwar discovered himself slowly as he grows up and Umber Singh sets his marriage with Neeli (Rasika Duggal). As Urban Singh could not get son from his wife Maher, so he tries to seduce his Daughter in law Neeli for the simple reason that he wanted a son in the family. However, this isn’t approved by Kanwar who shoots his father.

- See more at: http://www.filmytown.com/movies/qissa-hindi-movie-review

Sohum Shah to work with Vishal Bhardwaj and Irrfan Khan in his next

Sohum Shah was hailed as ‘the most brilliant discovery of the year’ for his breakout performance in Ship of Theseus last year, which also won the top prize recently at the National Awards.

Now the news is that Sohum Shah will be seen in a film written and produced by Vishal Bharadwaj. The untitled film will be directed by Meghna Gulzar.

Sohum Shah plays an extremely pivotal role in the film, that of an investigating officer along with Irrfan Khan. “It is a matter of much honor and excitement to share space with Irrfan Khan.I see it as an opportunity to observe and learn from someone who I believe is one of the finest actors working in the world today.”Sohum gushes.

Being a complete outsider from the industry and with no film background, it was Sohum Shah’s dream to work with both, Vishal Bhardwaj and Irrfan Khan. Sohum continues, “As an actor I would like the kind of work that would give me sleepless nights and demand complete submission to my craft. I deeply admire how Vishal Bhardwaj does exactly that to his actors with his wonderfully humane films. I really hope that I get to work with him often and quench my thirst to hopefully portray complexities well.”

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This intense thriller which will soon go on floors , will be released next year. This will be the first of three big releases of Sohum, which also includes his ambitious epic home production, Tumbad.  “These are really the exciting times, where a bunch of amazing filmmakers are working today. From Ritesh Batra, Abhishek Chaubey, Anurag Kashyap, Dibakar  Banerjee, Vishal Bhardwaj to Shekhar Kapur, I sincerely hope to collaborate with all these stalwarts soon and often.” Sohum signs off.

Gunday – Film Review Rating: ***

Action packed story of two friends, based in Kolkata of the 80s

Gunday is about the deep bonding between two guys who have faced crises and insecurities all through their childhood and then struggled for gaining a foothold in India. The friends are thrilled at merely getting the ration card issued in their names and then on they take the local mafia and become dons of the underworld in this eastern part of India.

Priyanka Chopra is the one who shines in this film. She is cute and looks hot in her songs and dances. She is the only one who appears realistic and performs her part flawlessly. Ranveer Singh and Arjun Kapoor are too loud at times. They appear to be a bit more filmy in their characters. Irfan Khan is wasted in this film.

The most impressive work is that of child actors Darshan Gurjar and Jayesh Kardak who enact the characters of young Bikram and Bala.

Gunday has some brilliant cinematography, and much to the credit of the art department, Kolkata of the 1970s and 1980s is perfectly presented on screen.

- See more pics and full review at:http://www.filmytown.com/movies/gunday-film-review/

Irrfan Khan, Nawazuddin Siddiqui, Nimrat Kaur feature in ‘The Lunch Box’

After achieving rave reviews and accolades at Cannes, ‘The LunchBox’ takes it one step forward by holding a screening for Asia Society on the 15th of September in Mumbai. The screening would be held at 12 noon and would be followed by Q&A and lunch.

With ace actors like Irrfan Khan, Nawazuddin Siddiqui, Nimrat Kaur featuring in the movie, ‘The Lunch

Box’ has become a brand in itself.

The three shining talents along with the director Ritesh  Batra would be adding that extra flavor to the screening.

After Karan Johar joined ‘The LunchBox’ team, an additional ambitious talent was attached to the film.

The studio has garnered huge critical acclaim for its diverse ventures from D-Day to Haunted and its upcoming project  ‘Mickey Virus’ has already created an enthusiastic audience awaiting its release.

The studio's recent venture ‘The LunchBox’ as well has performed brilliantly, way before its release.

Saheb Biwi aur Gangster Returns - Film Review

A sequel to the critically acclaimed 2011 thriller, Saheb Biwi Aur Gangster, this version has Jimmy Shergill and Mahie Gill, who reprise reprising their roles from the first part.

Other pivotal characters added are that of Irrfan Khan and Soha Ali Khan.

Directed by Tigmanshu Dhulia, Saheb Biwi Aur Gangster Returns is a romantic thriller drama about the royals fighting for money and power.

Aditya Pratap Singh (Jimmy Shergill), a royal prince, is shown as a crippled, moving around in a wheel chair, trying to recover from the physical disability. Recovering from his wife’s betrayal, he has the company of lover cum seductress Madhavi Devi (Mahie Gill).

Aditya Pratap Singh manages the strategies and the play of politics of Madhavi Devi who is now an elected Member of Legislative Assembly in a northern state of India.

As they are some four independent MLAs who hold the key to swaying of the policies of the ruling party, Aditya Pratap Singh holds the leash on the policy matters of supporting the ruling party and brilliantly stage-manages their support to extract the best bargain in their favour.

The other independent MLAs are his cousins and uncles, who now show signs of merging with the ruling party for one time immediate gain, whereas Aditya Pratap Singh tries his best to convince them to stay independent and then have the opportunity of extracting the best bargains – time and again.

Madhavi Devi’s relationship with Aditya is in a mess and has turned into an alcoholic and is deprived of money by Aditya for her lavish lifestyle.

She comes in contact with Indrajeet Singh (Irrfan Khan), a prince, who has lost his aristocracy and has lost everything which was once destroyed by Aditya Pratap Singh’s ancestors. Indrajeet wants to regain his pride and has pledged to get back his family’s respect.

Full review and more pics at: http://www.filmytown.com/movies/saheb-biwi-aur-gangster-returns