Twitter Reveals the Most Influential Tweets from Prolific Tweeple
in India and Worldwide for #YearOnTwitter 2014
~Amongst the highlighted global news makers, two Fluence celebrities make
it to this list~
Mumbai, December ’14: The year 2014 has undoubtedly
belonged to social media and the digital platform. Right from the Pope to
Presidents and celebrities, everyone has made a substantial impact through
social media. The digital medium products such as selfies, retweets, posts on
the most influential books thread, video bytes, challenges like the Ice Bucket
and several other me too challenges, announcing breakups and marriages, open
letters, celebrity fall outs and unisons with publications etc.; have ensured
that the narrative is always chronicled on social media.
As the social soundtrack to life in
India, Twitter has revealed the four most influential Tweeple in India for its
#YearOnTwitter 2014 campaign, namely Amitabh Bachchan (12M), Shah Rukh Khan
(10.4M), Priyanka Chopra (8.05M) and Sachin Tendulkar(4.85M). The portfolios of
two of these biggies - Amitabh Bachchan (@srbachchan) and Sachin Tendulkar
(@sachin_rt) are handled by Fluence, the leading celebrity digital network that
has made news throughout the year with its disruptive activities and signings.
Starting 16th December
’14 till 31st Dec, the top 5 Tweets that created maximum impact from
this set of Indian Tweeples will be showcased under the Perspectives section on
2014.twitter.com, along with other global movers and shakers such as Lady Gaga,
Robert Downey Jr. and Neymar Jr. These influencers were chosen for their reach
in the country and the news they made during the year on Twitter. Sachin’s
picture of him posing with his mother holding his autobiography for the first
time, him receiving the Bharat Ratna, Amitabh Bachchan’s thank you message for
fans wishing him on his birthday and him sweeping the streets for Swach Bharat
Abhiyaan were amongst the most talked about Tweets in the year.
Speaking about their influential
clients, Ashish Joshi, VP Digital &
Business Head Fluence says, “I would like to congratulate Mr Bachchan and
Sachin, two prolific personalities who the people love and who have the power
to influence the country with their statements. While it is an honour for
Fluence to be associated with personalities of this calibre this association
comes with the responsibility of constantly innovating and coming up with ideas
that are true to their personalities and are also loved by their fans. We hope continue to succeed in our efforts while
handling these incredibly charismatic and influential people and set new
benchmarks for ourselves in the years to come.”
Rishi Jaitly, Market Director for
Twitter India and South East Asia added, “No doubt that 2014 was a breakthrough
year for Indians using Twitter to connect to their world and heroes such as
Amitabh Bachchan and Sachin Tendulkar with 12 million and nearly 5 million
followers, respectively. We’re honored to feature them on our global
#YearOnTwitter site which showcases the best of the world’s Twitter celebrities
and how they connect with their followers in a more personal, authentic way. We
look forward to enabling many more millions of Indians to stay engaged with
their favourite idols through our platform for live, public conversations on
their mobile devices.”
Established in 2013 by CA Media,
Fluence has created waves in the nascent sector by signing on some of the
biggest names in the industry such as Amitabh Bachchan, Salman Khan, Ranveer
Singh, Sonu Nigam, Lata Mangeskhar, etc.
