Raees makers inundated with calls for 'Laila O'Laila'

The news that Raees is to have a sizzling item number spread like wild fire and left everyone curious to know more.

The item number has got the audience and industry alike abuzz, with calls flooding in for the makers inquiring about the song.

Recently it was announced that the item number will feature none other than Sunny Leone, which further added fuel to fire.

The anticipation levels of the audience has risen tremendously with Raees being the most looked upto film of the year.

The latest development has not only left the audience curious but the industry too.

Makers of Raees are inundated with calls for exclusive scoop on the highly anticipated item number.

The song is titled 'Laila O'Laila' and is to flaunt a power packed dose of hip moves exuded by Sunny Leone.

The association marks to be the first time that Sunny will be sharing platform opposite Shahrukh Khan.

By being a part of Raees Sunny has reached a milestone in her career with the actress taking to Twitter to express her elation.

The makers of Raees are extremely happy with the tremendous response the song has been receiving.

Spokesperson shares, "Ever since the announcement was made calls have been pouring in for Ritesh. Everyone wants to know more.. from the backdrop to the costumes to the names of the singer. The fact that the song is a rehashed version of the iconic 'Laila O'Laila' has further generated curiosity."

Set against the backdrop of Gujarat in the 90s, the story revolves around a local don of Gujarat who emerges into prominence due to his illegal alcohol trade in the state. 

The teaser of the film created a rage on release and soon it became the most watched teaser of the year. 

Produced by Excel Entertainment and Red Chillies Entertainment, Directed by Rahul Dholakia, Raees stars Shahrukh Khan and Mahira Khan in lead roles.

Ritesh Sidhwani and Farhan Akhtar's banner Excel Entertainment has an exciting association with films this year, with them producing films like Baar Baar Dekho and Rock On 2 in addition to Raees.

Old or New.. Whats your pick?

Experts say that fresh pairs and hit jodis will keep Bollywood’s cash register ringing this season

A flurry of Bollywood films with never-seen-before lead pairs will release in the next two months, while the festive season will see a bunch of big-budget films with tried and tested pairs on screen. 


And experts feel that the mix will help the box office garner big revenue.


The fresh pairs include Saif Ali Khan and Katrina Kaif, who will be seen in Kabir Khan’s next, Kangana Ranaut and Imran Khan as well as John Abraham and Shruti Haasan in the sequel of the hit film Welcome (2007). 


Among the existing hit jodis, Ranbir Kapoor and Deepika Padukone in Tamasha, Ranveer Singh and Deepika in Bajirao Mastani and Shah Rukh Khan and Kajol in Dilwale, will be back on celluloid to recreate magic.


Talking about how a fresh pair helps a film, trade analyst Atul Mohan says, “The audience today wants everything to be new – be it scripts, storyline or the actors. A new pair creates extra interest that translates into more business.” 


Trade analyst Komal Nahta adds, “The audience wants an entire package, only the hero and heroine can’t pull off a film. However, during the festive season when big budget films release, a tried and tested pair works better.”


Filmmaker Sabbir Khan, who has worked with both newcomers and hit pairs, says: “Obviously, both have their pros and cons but I get excited when a film with a fresh pair releases. However, I don’t mind watching SRK and Kajol together.” 


Shashank Khaitan, who directed Humpty Sharma Ki Dulhania (2014), cast actors Alia Bhatt and Varun Dhawan after their first hit Student of the Year (2012), says, “If a hit pair doesn’t suit the script, it can backfire. Actors are moving out of their comfort zones and there will only be more experiments now.”

Ajita Suchitra Veera’s film - 'Ballad of Rustom' is shortlisted for Oscars

Oscar Shortlisted Filmmaker AJITA SUCHITRA VEERA wishes to have Shahrukh Khan & Aamir Khan as an audience for her Oscar shortlisted ‘Ballad of Rustom’

Even as India’s official entry to the Oscars 2014 ‘The Good Road’ has failed to make it to the nominations list in the Best Foreign Picture Category, it’s not the end of the road for us.

Ajita Suchitra Veera, a critically acclaimed Hyderabad-Mumbai based filmmaker has kept the Indian hope alive at the Oscars with her maiden feature film, ‘Ballad of Rustom’, which has been shortlisted from 4000 films across the globe.

The film is competing with some of the world’s best cinema in the Oscars Reminder List in the Best Picture category at the 86th Academy awards.

However, Ajita who is a writer, producer and director of her award winning film is now in India with renewed energy in her eyes She is on a mission to introduce her film to the Indian audiences & she firmly believes Indian audiences will definitely be able to appreciate & engage with this kind of Cinema.

“I would definitely like Mr.Shahrukh Khan to watch my film ,” said Ajita at a packed press conference in suburban Mumbai when asked about showing the film to Shahrukh - who has done such content driven films like Swades, Chak de

She also invited super star Amir Khan known for his great drive in promoting different cinema in India to watch her film.

When asked about the commercials distribution aspect of her film, she said, “I have so far financed my own film but I now want to approach big studios like Disney, Sony classic, Fox Searchlight , UTV, TV18 or Eros to become the release partners.”


Shot in Coorg (Karnataka), the film captures life of a nondescript telephone repairer who has knack for scientific experiments.

“It’s a film about imagination, dreams, passion for life, love, hope and despair,” according to Ajita.

Full write up at:
http://www.filmytown.com/ajita-suchitra-veeras-ballad-rustom-shortlisted-oscars/