Dhruv Ghanekar’s New Video featuring Ila Arun redefines Goth in India

Mumbai, 10^th April, 2014 : Dhima is a new single by composer, producer, singer-songwriter and guitarist Dhruv Ghanekar from his recently launched album Voyage. Dhruv has been known to compose music in virtually all genres and his latest single Dhima can be described as a hybrid of gothic rock, North African rhythms, and new wave. The video is all set to accelerate the momentum of the evolution of music in India and holds great promise of creating a new wave of Indian music in the Indie space. 

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 Dhruv on his single music video says, “Dhima is a song inspired by the desert of Rajasthan and North Africa. I have been listening to music from West and North Africa and found that there are so many intrinsic synergies in both the musical cultures. The marriage of these two sounds was screaming to be fused! Ila Arun was a logical fit to sing the song as she is the Queen of folk music in India. On drums Karim Ziad who hails from Algeria but is a Parisian and Linley Marthe on bass finished off the sound. The video runs into a direction that has not really been explored in this country .By giving it a Steam Punk -Gothic vibe, Razy Ghai has created a visually stunning interpretation that challenges the viewer both sonically and visually”.

Dhima is all set to tear down the barriers with its cinematic presentation. Directed by Razy Ghai of Asylum Films, Dhima features both these creative geniuses who have styled the video with a certain dark theatricality. The gothic grunge themed video features an eclectic blend of the fantastic, the ghoulish, the bizarre and the forbidden! The uniqueness of all its creative aspects - from the lyrics and storyline to the characters and their antics; from the make-up and lighting to the sound mixing and production design - leaves one spellbound, intrigued and enthralled all at once. The video for the single showcases Ila Arun like  never seen before. Decked out in a dark gothic attire the singer’s signature husky voice brings a distinct sound to the single. The sexy, extravagant video explores the dark side of human nature with visions of anarchy, monsters, love and death set in a Burlesque Goth setting. Never before has an Indian music video even attempted such a diverse representation and encapsulation of its creative vision. While Ila Arun leaves one breathless with her deep notes, Dhruv’s phenomenal guitar solo is honest and raw trimmed with a dangerous edge setting him apart from his peers.  

Ila Arun commented, “When I was asked to collaborate on an ethnic folk song on Dhruv Ghanekar’s international world music album with such a star studded array to musicians from all over the world, I was thrilled and nervous  ...however the experience of recording the song turned out to be fantastic and totally invigorating.”

The video is being marketed and published on Dhruv’s youtube channel by Qyuki, a multi-channel network focused on music, founded by Shekhar Kapur, Samir Bangara and AR Rahman. ”Dhima is a game-changer in the Indie music scene in India and we’re proud to have Dhruv as part of our network. We look forward to great success for this album.” Samir Bangara, Co-Founder of Qyuki.

Dhruv Ghanekar is a Composer, Producer and highly respected Guitar player based in Mumbai, India. He has performed and recorded with some of the biggest names in music in India and on the International arena. Vieux Farka Toure, Richard Bona, Trilok Gurtu, Ustad Zakir Hussain, Bernard Purdee, A.R Rahman, Raul Midon, Bob Belden, Scott Kinsey, Etienne M’Bappe, Dominic Dipiazza, Louis Banks, Ranjit Barot, to name a few…

He has performed at many leading festivals around the world as a leader of his band “Dhruv”

As a Composer he has delivered over 3500 commercials, many of which have won awards in India and abroad. He has scored many chart busting hits for movies i.e. - Bombay Boys, Drona, Snip, White Noise … He has also scored a ton of music for Television including the prestigious BBC 1 - UK, Star TV, PIX, SONY and many more.

Dhruv is the co-founder of the path breaking Blue Frog – a 360 c/o which encompasses a State of the Art Live Performance Venue, Recording Studios, Label and Music Production C/o.

He has released his first solo album “Distance” in 2008 to critical acclaim. Dhruv is the most sought after composer working in Mumbai today. He balances his time scoring music and performing his funky brand of Jazz and Indian sound, the world over …

Qyuki is a digital broadcast network/ MCN co-founded by Shekhar Kapur, Samir Bangara and AR Rahman. Qyuki works with creators to build their fan following by producing and distributing videos across Youtube and other networks with the aim to create enduring intellectual properties. Qyuki also connects brands with their audiences through unique content marketing initiatives in collaboration with Qyuki artists

 Qyuki’s artist network consists of established artists like AR Rahman, Ranjit Barot, Salim-Sulaiman, Shweta Subram and Youtubers like Shraddha Sharma, Gaurav Dagaonkar, Siddharth Slathia and lifestyle and entertainment channels like The Boss Dialogues, Film Companion and Eff n Bedi. For more information please visit qyuki.com

Watch the promo on https://www.youtube.com/watch?v=vbwrJeJbzzw  

Priyanka Chopra in a glamorous avatar in Dil Dhadakne Do

The first look of Priyanka Chopra from Dil Dhadakne Do is out!

Priyanka Chopra will be seen in a glitzy avatar in the film. Her look is extremely stylish and glamorous. She will be seen sporting chic gowns and summer dresses in the film.

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In the picture Priyanka is sitting in the picturesque Italian town of Porto  ​Venere. ​

Dil Dhadakne Do is about a dysfunctional Punjabi family on a cruise trip across the Mediterranean.

Dil Dhadakne Do directed by Zoya Akhtar and produced by Excel Entertainment is one of the most awaited films this year. It is slated for release on June 5th.

Mohit Marwah, the new face Of ‘Provogue’!

 
Mohit Marwah has been recently signed as the brand ambassador for the famous lifestyle brand, Provogue. With his striking personality, athletic physique and fresh appeal, the actor has been elected to be the face of brand's grooming products.
The new brand ambassador, Mohit, will be joining the league predecessors like Fardeen Khan, Saif Ali Khan and Hrithik Roshan who have endorsed the brand with equal panache and style in the past. “It’s great to be associated with a distinguished brand like Provogue. It’s a huge responsibility since the brand has been earlier endorsed by such great actors who have all been fashion icons in their own right. I’m really hoping to continue the legacy forward.”
Given that the young and debonair Mohit sports the perfect blend of rugged appeal along with an inherent boyish charm, his personality seems to be complimenting the brand to the tee. He looks quite the debonair in the new ad campaigns for the brand. Provogue has been an acclaimed name that has associated itself with names that are synonymous with style but a winner’s attitude, and Mohit seems to be the perfect choice.
Salil Chaturvedi, MD of Provogue said, “As a brand, Provogue is much more than just fashion. That’s why we have always preferred to associate with icons who possess not just looks but also attitude. We are proud to present Mohit as our brand ambassador.”