Shankar Mahadevan Academy collaborates with Artist Aloud to promote and distribute music content across platforms

Mumbai, August 2015: 

The Shankar Mahadevan Academy (www.shankarmahadevanacademy.com), a music platform founded by the award-winning composer and singer Shankar Mahadevan recently entered into a contract with Artist Aloud. Artist Aloud will be promoting and distributing the content through their distribution channels including online and on ground platforms.

The original content created by the students of The Shankar Mahadevan Academy (SMA), during the course will be collected and approved by the Academy. Out of the approved, selected music content and artists will be promoted by Artist Aloud.  Artist Aloud will be distributing the approved content across 25 platforms including Hungama, iTunes and other mobile operators. Based on selection, artists will be featured on various playlists depending on genre and popularity.

Commenting on the association, Shankar Mahadevan said, “Artist Aloud is a great platform to showcase and promote music and new talented artists. The aim is to bring high-quality music online for listeners across boundaries. ”

Elaborating on the association Soumini Sridhara Paul, Vice President, Artist Aloud said, “We pleased to partner with Shankar Mahadevan Academy to promote and distribute the content created by the students of the academy. Our aim will be to provide maximum exposure to the content and make it accessible to music lovers across the country and abroad. As Artist Aloud believes in giving a voice to the independent artistes, with this association we are sure to get a plethora of soulful music and new talents. We want the students to get recognition for their work and reach out to maximum people.”

The total student strength of the Academy is over 5000 across online, schools and corporates and affiliates. The Academy operates its classes 24/7 in over 47 countries across 18 geographic time zones to allow students to pursue their passion for music from the convenience of their homes. It offers over 290 courses and has delivered more than 38,000 virtual classes.

Artist Aloud is a one-stop destination for commercial, independent content across languages, genres and talent. The platform currently houses 300 artists across a range of Indian and International genres.

Artist Aloud is a digital media, distribution and talent management platform for independent artists across the Globe. It’s a one stop destination for commercial Independent content across languages, genres and talent. An initiative pioneered by Hungama Digital Media Entertainment Private Ltd., ArtistAloud.com is an opportunity for independent artists to build a connect with their fans and for fans to have access to their music that is previously unreleased and created by the Artist for them. The platform currently houses original music from over three hundred artistes - both well-known and new. It has music from several genres ranging from Alternative Pop, Fusion, English and Hindi Rock, Bollywood Pop and Classic Indi-Pop in Hindi, English, Punjabi, Gujarati, Bengali, etc. ArtistAloud.com is a revolution in the Indian independent music scene that aims to give not only artists but also music lovers the control and right to build the demand for independent music from India and across the world at a global level.

Shankar Mahadevan Academy was founded under the guidance and leadership of the award-winning composer and singer Shankar Mahadevan.  The Academy brings high quality Indian music education online for the first time.  The Academy also delivers courses in classrooms in its own centers, schools corporates and other centers around the world.  The Academy brings online tools and services by providing state of the art content for all music courses on the Internet in a secure way - including on smartphones and other Internet enabled devices

Shankar’s vision for the Academy is to share his love for music with people across the globe and to

make learning music easy and fun.  Now students have an easy way to learn music in the convenience

of their own home, at their own pace. 

The Academy is a joint venture between Shankar Mahadevan and Clood On, a provider of an Intelligent KnowledgeDelivery Platform founded by executives from Yahoo.  

The Academy is going through the process of gaining accreditation to become a full University in the US within the framework of NASM (National Association of Schools of Music)

The Academy's mission is to spread the "Joy of Music".

‘J DEY’ will focus on a Crime Journalist’s bonding with his family

Nandita Singgha ’s Hollywood Marathi Film J DEY Will Focus On A Crime Journalist’s Bonding With His Family!

The Youth Voice Worldwide and Hollywood Filmmaker, Nandita Singgha believes that family support means the world for a Crime Journalist as he/she leaves his/her home fearlessly for the passion of their profession knowing that they might not return back home safely as they might even end up getting killed since they expose the culprits through their crime stories. Nandita is making her Marathi Hollywood film J DEY which will portray how the family supports their Crime Journalist family member and they become his/her pillar of strength.

Nandita Singgha better known as Michelle abroad is presently working on her Hollywood Gujarati flick RED as this RED Trailer will release this Gandhi Jayanti. Nandita had promised at a Press Conference held in Pune in June that she would even take Marathi Cinema to the global level.

In spite of an extremely busy schedule, Nandita has lived up to her word and has officially announced her Marathi movie titled J DEY which will have have an international appeal but with a Marathi essence to portray the greatness of Maharashtra and the emotional connect of Marathi journalists with the masses.

J DEY has an unparalleled emotional appeal and with this story Nandita as Writer and Director pays tribute to Journalism of Maharashtra and their patriotism. She has chosen her team after thorough research and analysis since its a very emotional story of how journalists lead their day to day lives and how their families adapt to the insecurity, hazard and threat to their lives. After being made in Marathi J DEY movie will be later dubbed in Hindi and English also to reach out to the audience not only in India but in Hollywood and other countries too.

This subject is very close to Nandita Singgha’s heart and she will showcase how lakhs of journalists are jobless but due to their passion and inner drive they remain the social heroes of the society. She firmly believes that to portray any story loaded with emotions, there is no language barrier for the Story & Screenplay of any movie.

The actors are in the process of being finalised as per the script demand since its a very hard hitting social drama genre film. The J DEY trailer of this movie will be launched on Republic Day, 26 th January 2016 and will be webcasted worldwide!

This film J DEY is dedicated to all the Journalists and their families as they are the soldiers against crime.

Fandry’s renowned Producer Vivek Kajaria now turns to direction

Vivek Kajaria, a man who entered in the film and media industry as Ad film producer. With his dedication and passion towards film, today he is a successful film maker of the movies like Fandry, Siddhant, Anumati to mention few.

Vivek has caught the right nerve of the audience understanding their desire for quality cinemas. This National Award winning film maker continues to amuse us with his upcoming cinemas like Chaurya, Ek Number, Raakshas and many more to come.

Taking a step forward with his pool of knowledge, Vivek Kajaria is all set to try his fortune as director. Vivek has recently completed a short film named ‘Durga’. The story revolves around a poor Village Artist (Bhola), who makes Idols of Goddess Durga, his love for his grand daughter and ultimately the faith of a worshipper of Goddess Durga with the final task to do justice to his very existence and purpose in life.

Adding to the zest, Durga is selected for this year’s Busan International Film Festival to be held in Korea. The film is also expected to be seen at various National and International film festival in this year. In Durga, audience will witness power packed performances by Veena Jamkar, Saachi and Kalyan Chatterjee, produced by Vivek Kajaria’s Holy Basil Productions and also his first attempt as director.

On this occasion director and producer Vivek Kajaria said, “I have personally witnessed the Durga Puja environment in Kolkata, and lived with it for years. Having lived with these people, I personally have lived with this story for years now. This film has given an opportunity to learn more about film making along with gaining technical expertise. I know many directors capable than myself but while making this movie, I was very clear in my head about what I wanted to show therefore I took up the challenge of directing on my own.”

Adding further he said, “I had come to this industry with a passion to make good content oriented and meaningful cinema. Finally after a lot of production work, I got this opportunity to direct something I wanted to share with the world.”