BIGGEST TALENT HUNT IN INDIA IN THEATRE & FILMS

BHARAT PUNARNIRMAN which is aimed at Rebuilding The Future Of India is a campaign focused to provide Employment In Theatre and Films. Today in India the biggest problem is Unemployment and we are focusing to address this issue in the Entertainment Industry as there are lakhs of aspiring actors, singers, writers, dancers, music composers, art directors and other technicians who are talented but don’t get a platform.

Hollywood & Bollywood filmmaker, Nandita Singgha better known as Michelle has taken a pledge to genuinely give a chance to the deserving talent in an initiative which is coined as “BHARAT PUNARNIRMAN” and through this concept she had even selected one of the lead actors of RED, Sanjay Maurya who after being signed for RED was selected as Hero for many more films thereafter. Nandita Singgha’s RED Movie Teaser which was released worldwide this Gandhi Jayanti is a Tribute To Mahatma Gandhi Philosophy Through Crime Journalism.

It was during the making of this movie that Nandita realised that there is enormous talent which is untapped in various parts of India who can get a chance in her movies. She even wants to revive old traditional street plays also known as “Nukkad Natak” which is a part of our traditional heritage as it can provide employment to various people in the villages and smaller cities thus addressing the unemployment issue of India in the Media & Entertainment Industry. This can be source of livelihood for the unemployed who are talented in street plays and folk theatre and the most talented actors and other crew who can even get a golden chance in her Hollywood, Bollywood and Regional movies.

BHARAT PUNARNIRMAN is an Initiative conceptualised by Nandita Singgha who firmly believes in discovering the real talent of India from Tier II Cities, Tier III Cities, Tier IV Towns and all villages of India at the grass root level. This will even be the first initiative across the length and breadth of India in making a social issue reach out to more people in villages related to their livelihood, hygiene, family planning, female foeticide, casteism, dowry, black magic,diseases to name a few.

She believes that we have to provide a means of employment to youth who are going directionless and are unemployed even after having a degree. We have seen many gifted actors in Hindi films who are have made it big now but had to struggle for more than 10 years just to get noticed and land a meaty role in Bollywood .We will make the journey simpler by giving them a chance in street plays and if they are very good then even in our multiple films so they don’t have to struggle for so many years.

She can provide a platform for all the talented actors and people working in various media fields who are above 18 years and have them on payroll on a monthly salary basis and her team  will even organise workshops to enhance their skills.

So parents if your child is just a Teenager in School and you want him to make a career in Films and Entertainment GET CONNECTED is the answer. The best part is if your child has the talent in any field related to Acting, Singing, Dancing, Music, Art, Writing etc. then your worries end here as  there are no middlemen or agents in between your child’s Talent and the gate to Stardom. So what are you waiting for Let’s GET CONNECTED and maybe your child is the Next Star in the making that the World is waiting for!

In order to Pratice what we Preach we are launching both our Websites today for BHARAT PUNARNIRMAN  and GET CONNECTED.The Websites are:

www.bharatpunarnirman.com and www.getconnectedindia.com  

For GET CONNECTED Programme there is also a Mobile App available.      

- See more at: http://www.filmytown.com/do-you-have-the-talent-to-be-a-star/#sthash.CC683Yow.dpuf

'Real' being preferred by brands for Celebrity endorsers

Bollywood has opened its arms to a number of unconventional heroes. The contribution of these actors find a special mention. They have broken the mould and created a niche for themselves in the industry.

These powerful actors behave successfully blurred the lines between commercial and indie cinema.

They have successfully struck a cord with the  Indian masses who have whole heartily accepted them.

The ad world has witnessed this change and have quickly tried to cash on to this padigram shift

Brands are now increasingly looking for unconventional, real and relate-able endorsers. They are reaching out and signing them up as brand ambassadors to host a variety of  products and services.

These brands are investing big sums on them and have extensive media spends.

Attached below are a few examples of these actors and the brands they endorse

☆ Irrfan Khan - CEAT Tyres, Syska LED, India Mart, Envy deodrants

☆Nawazuddin Siddhiqui - Truecaller, Chaini Khaini, Mayur Suitings

☆Kangana Ranaut - Boro Plus

☆ Dhanush - Centre fresh, 7UP

☆ Raj Kumar Rao - Titan Watches

☆Kapil Sharma - OLX , Policy Bazar

ABSOLUT vodka pays tribute to India with ‘ABSOLUT India Limited Edition’

Designed by India, for India

Ram Sampath and Sona Mohapatra

Mumbai, October 7, 2015: ABSOLUT, the world’s most iconic vodka announced the launch of its first ever ‘ABSOLUT India Limited Edition’ at Social, Todi Mills. The evening was aimed to highlight the winning design along with other shortlisted entries.

The India Limited Edition features artwork by young creative mind Shaheen Baig from Mumbai. The design captures the spirit of ecstatic chaos and brings alive the vibrant, multifaceted nation that is India. 

As a brand known for its creative collaboration and promoting art and creativity, ABSOLUT is thrilled to celebrate India - the country of diverse culture, tradition and colours.

The limited edition bottle features design influenced by the art from the rich cultural heritage of India of the 18^thcentury

The flavour for ABSOLUT India is inspired from tropical summer fruit – Mango and master of spice – Pepper. It’s smooth and mellow with a well-balanced spiciness making it a perfect vodka for refreshing summer drinks

“ABSOLUT India is a tribute to a multicultural and rich artistic heritage of India and to its people. The winning design was crowd sourced from India. With this launch ABSOLUT has continued its trendsetting tradition of artistic collaboration” says Sumeet Lamba, Executive Director – Business Development at Pernod Ricard India

Mr Kartik Mohindra, Business Head – International Brands at Pernod Ricard India said, “ABSOLUT has built a strong association with art and creativity in a very short time in India with its collaborations with leading artists like Anish Kapoor, Subodh Gupta, Vikram Seth and Bharti Kher. Launch of ABSOLUT India is our way of celebrating all that this multi-faceted country has to offer – be it culture, heritage, people, history, colours, etc.”

Sharing her thoughts behind the design, Ms Shaheen Baig said, “I am delighted to be a part of the rich creative heritage of an iconic brand. India is a beautiful colourful cocktail – a mix of interesting ingredients. This is what I endeavoured to showcase through my design with all things Indian; rich heritage, diversity, liveliness, warmth and colour.”

The Absolut Limited Editions have predominantly been designed by renowned artists, but with the India edition, Absolut decided to reach out to the local talent and creative minds  in India to design the ‘Absolut India Limited Edition’ and become a part of history. The brand received some extra ordinary designs from various artists and creative minds across the country. The design entries were judged by prominent creative personalities from different fields in India. The final selection was made on basis of parameters such as; idea capturing essence of India, style, creativity, boldness and popularity of design through online voting.

ABSOLUT Vodka is the world’s most iconic vodka. For over 30 years, Absolut Vodka has collaborated with the creative world and the collection today comprises more than 800 works from artists such as Andy Warhol, Francesco Clemente, Louise Bourgeois, Rosemarie Trockel, Angus Fairhurst, Jan Saudek, Béatrice Cussol & Anish Kapoor.

In the late 1980s, ABSOLUT® VODKA launched its “Cities” advertising campaign with a wink and a nod to the intrinsic flare and historical heartbeat of what makes each city special.  In 2007, the brand brought the “Cities” campaign to life with the launch of ABSOLUT® NEW ORLEANS, followed by – ABSOLUT® LOS ANGELES in 2008, ABSOLUT® BOSTON in 2009, ABSOLUT® BROOKLYN in 2011, and many others. The next one in this esteemed series of limited edition is ABSOLUT INDIA.

About DDFS:

Delhi Duty Free Services Pvt. Ltd. (DDFS) is a joint venture company between DIAL (Delhi International Airport Limited), Yalorvin Limited is a subsidiary of Aer Rianta International cpt. (ARI) and GMR Airports Limited.  The company was awarded the concession to manage and operate the Duty Free Shops at Terminal 3, Indira Gandhi International Airport in Delhi. DDFS is a single largest duty free retail operator in India operating out of T3, the 6th largest single terminal building in terms of floor area. As India’s progressive economy continues to grow, DDFS sees an exciting opportunity within the airport retailing business ensuring Delhi Duty Free is established as one of the world’s prominent travel retail shopping experiences and destination.