SONY DEVELOPS THE WORLD’S FIRST GHOST-CATCHING DEVICE

The Proton Pack^TM will be the first of its kind to capture ectoplasmic matter

Tokyo, Japan, April 1, 2016 - Sony Corporation ("Sony") announced today that it has successfully perfected the Proton Pack^TM(#protonpack), a product designed to capture content from a parallel dimension.

The Proton Pack^TM is equipped with a state-of-the-art, miniaturized superconducting synchrotron, which accelerates injected protons from a hydrogen plasma cell. Superconducting temperatures are maintained by a liquid helium reservoir, and an active cryocooler ensures that operational time vastly exceeds that available from a cryogen dewar alone. Adaptive beam-steering technology guides the proton beam to an ergonomic wand, which doubles as a beam-halo tuning cavity to provide maximum down-range accuracy. The backpack form factor allows built-in psychokinetic grounding to the user’s spinal column, eliminating spectral noise feedback loops.

In development for over 30 years, the Proton Pack^TM benefits from the newest innovations from Sony Corporation’s acclaimed products. Weighing 6.66 kilograms/14.68 pounds, the Proton Pack^TM incorporates the same STAMINA Mode featured in Sony Mobile Communications’ latest Xperia^TM smartphones, allowing its user to keep the battery going longer. The Proton Pack^TMintegrates the same super slow motion capture capability as Sony’s Cyber-shot RX series premium compact cameras, allowing users to capture the matter in 960 frames-per-second high frame rates and accurately record the movement of its target. Its embedded Sony 4K Ultra Short Throw Projector allows users to view captured matter in real time. Near Field Communications technology will make it possible to connect the Proton Pack^TM wirelessly to other Sony products such as BRAVIA® televisions and Xperia^TM smartphones to view, forward, and share entities, redefining the terms image capture and screen grab.  The Proton Pack^TM is water and slime-proof.

Engineers at Sony Corporation developed the 2016 Proton Pack^TM in collaboration with nuclear engineer and munitions expert Dr. Jillian Holtzmann.  Sony President and CEO Kazuo Hirai commented “The perfection of the Proton Pack^TM, long a dream of the world’s greatest engineers since first pioneered by Dr. Egon Spengler of Columbia University, is an example of Sony’s relentless pursuit of innovation. It absolutely delivers the wow factor that is so important to our company mission.”

The Proton Pack^TM will appear in the U.S. and in India on July 15, 2016.

For more information on the Proton Pack^TM please go to www.proton-pack.com.

Virat Kohli, the style icon makes a Wrogn move in Hyderabad

March 29, 2016, Hyderabad: Universal Sportsbiz Pvt Ltd (USPL), the celebrity fashion lines company founded by Anjana Reddy with equity participation by Sachin Tendulkar and co-owned by Virat Kohli launched, its first standalone store for its flagship brand Wrogn at Forum Sujana Mall, Kukatpally, Hyderabad. Expanding its footprint across India, the launch of the brand’s first store marks its emerging foothold in Hyderabad.

Hyderabad, the city of Nawabs is a very important market for Wrogn in terms of brand positioning and sales. The modern retail penetration for brick and mortar retail stands at 9% with a space occupancy of 5 million sq ft and a growth rate of 14.5% allowing the brand to an exposed space of a large target market. The brand intends to continue investing in this region through innovative business strategies to mark its dominance in the retail market, which is set to grow rapidly in the next 3-5 years.

Anjana Reddy, Founder and CEO of USPL said that, ‘’Wrogn as a growing brand has seen great success in the brick and mortar format in Shoppers Stop in over 30 cities. Furthermore, the brand has decided to launch a EBO in Hyderabad because the city has seen positive absolute numbers and great brand following. I am sure in times to come Hyderabad will accommodate more counters as we strive to provide our customers with superior merchandise and an overall international brand experience.”

India’s test cricket captain and one of the biggest sports celebrity icons, Virat Kohli will soon be visiting the city of Hyderabad to meet his exciting fans. Commenting on this joyous occasion of his brand’s store launch, Virat added, “Unconventional, trendy and full of life – we look forward to engaging our consumer’s fashion sense with an individualistic style statement and exclusive offerings that is synonymous with Wrogn. I am certain that our store will be warmly welcomed by the people of Hyderabad”

The Wrogn store promises to provide customers a one-stop shop for swanky styles at affordable prices. Spread across 1,000 square feet, the store offers more than 250 designs and a glimpse into its latest and trendy Spring / Summer 2016 collection which comprises of semi-formal shirts, t-shirts, trousers and denims, etc and is available at a price range of INR 999 and upwards.

Store Address: WROGN, Forum Sujana Mall,  Unit No. 101, first floor, Plot No. S-16, Survey No. 1009, Opposite Malaysian Township, KPHB-6th Phase,Kukatpally, Hyderabad - Telangana 500072

About WROGN

WROGN (pronounced wrong), launched in October 2014, is a breakaway youth fashion brand which is inspired by the distinctive sense of style and the enormous youth appeal of cricketing genius, Virat Kohli. WROGN is an extension of his bold and dynamic personality, which is expressed in each piece of clothing. WROGN is targeted towards open minded and progressive young men, who like to make their own choices in life. The brand is experimental in its ethos and product philosophy. WROGN is one of the highest selling fashion brands on fashion portal Myntra and is available in prominent Shoppers Stop locations. For more details, log onto http://www.wrogn.in/

Radhika Apte thrilled with the psychological genre!

Radhika Apte who is known for delivering hard hitting performances while exploring various genres has particularly become fond of the psychological genre.

The actress who will be seen facing her fears in the psychological thriller Phobia has developed a fondness towards the genre.

As a part of prep Radhika exposed herself to cinema ranging across different subjects under this genre.

Soon Radhika began enjoying the genre thoroughly.

Phobia has been a truly thrilling experience for the actor. The actress got herself immersed in her character so much so that she would cringe on hearing sounds when alone.

The Ahalya girl, who set the nation abuzz with her seductress act is set to treat the audiences with 2 different types of Cinema this year.

After impressing critics and audiences with "Manjhi: The Mountain Man" and "Ahalya" in addition to Hunterr and Badlapur last year, actress Radhika Apte is ready to show her acting skills in both her upcoming films.

In addition to Phobia, Radhika is the lead protagonist alongside Rajinikanth in Kabali.