08 June, 2016

All you want to know about Shahid and his Tattoos from Udta Punjab!


Shahid has gone beyond the usual to look like Tommy Singh in Udta Punjab. The actor has personally given inputs and has worked extensively on his look with the stylists and Abhishek Chaubey.

Infact, for the first time we would witness the actor don tattoo for his role, Shahid’s first look that shows several tatoos on his body has an interesting story behind it. Shahid who was on a low carb diet went through hours  to put and remove 40 odd tattoos daily for Tommy Singh!!
It was a tedious process of donning 40 such odd tattoos and then removing them before every shot….however Shahid made sure that nothing was a miss! The actor has also given inputs when the look was being finalised, sitting with the stylist team and director Abhishek Chaubey, Shahid has spent hours to get the perfect feel of a punjabi rockstar!
Shahid as an actor uses his physical transformation to talk about the character. Whether it’s his lean body or tattoo or the way he walks / conducts himself they are all subtlety creating nuances of a character.

07 June, 2016

Housefull 3 is Akshay Kumar’s biggest opening ever


Eros International, India’s leading global company in the Indian film industry announced the record breaking success of one of the biggest franchises, Housefull 3 at the box office. The film has collected over Rs. 100.03 crores (USD 15 million) across the globe in the opening weekend with Rs. 73.02 crores gross (Rs. 53.31 crores Net box Office) in India and Rs. 27.01 crores overseas. Produced by Sajid Nadiadwala & Eros International and directed by Farhad-Sajid, the film starring Akshay Kumar, Riteish Deshmukh and Abhishek Bachchan opened worldwide on 3rd June 2016.

One of the most anticipated films of the year, Housefull 3 set the cash registers ringing with the release day (Friday) collecting over ₹ 15.21 crores in India and continued to witness the upward trend on Saturday with ₹ 16.30 crores. Courtesy a blockbuster Sunday, the film saw an unprecedented response raking in ₹ 21.80 crores, taking the total weekend net to Rs. 53.31 crores.

The film opened to an impressive start in the overseas markets as well with phenomenal collections in the US and Canada with USD 700000 plus in 3 daysThe film collected approximately F$141,000 in Fiji in 4 days, creating a new record to become the highest ever Bollywood grosser in the country, beating Bajrangi Bhaijaan’s collections of F$125,000.

Commenting on the film’s success, Nandu Ahuja, Sr. VP, India TheatricalEros International Media Ltd said, “We are elated with the response Housefull 3 has garnered across India. The film is a complete laugh riot, a family entertainer that has appealed to audiences of all age brackets and the weekend box office collections are a testimony to that. This marks the return of comedy and the film has lived up to the huge hype and expectations from the successful franchise”.

06 June, 2016

India Kids Fashion Week 2016 concludes on a stellar note in Mumbai

Over 800 kids graced the fashion show along with 23 brands and designers that made
the Mumbai edition a huge success!

Mumbai, June 5, 2016: 

The Mumbai edition of India Kids Fashion Week (IKFW) 2016 concluded on a spectacular note with refreshing styles and new trends making a grand entry in the kids fashion week. Brands and designers left no stone unturned to amaze the audiences with the finest collections for kids dominating the ramp this season. The fashion extravaganza saw over 20 brands and ace designers display ravishing collections for the little ones. The mini divas stole the hearts of the audiences in their vibrant attires and cute looks all throughout the three-day event.

Day 3 of the event saw brands Abhipri-The Jodhpur Paridhan, Sugar Candy, Moriko Organic, Pink Cow, BIBA, Era, OKS BOYS and designer Archana Kochhar showcase their collections. It was ace designer Archana Kochhar who ruled the roost on the finale with her stunning collections. She not only set the ramp ablaze with her new kids’ line, but also concluded the show with dance, music and fashion. Children performed ballet and hip-hop while walking the ramp and rocked ’n’ rolled on the runway sporting the trendiest collections crafted by Archana. The designer took inspiration from everything that kids love and her collections were created keeping kids comfort in mind. Crooning and shaking his leg to the popular number Jumme ki raat hai.., singer Mika Singh enthralled the crowd. He thanked everyone present at the show and addressed himself as a bad boy with a good heart. In his all-black get up, Mika walked in style as the showstopper for the Next-gen boy’s collection, ‘Archana Kochhar for Copperstone’. Her daughter Simran fondly known as “Noni” assisted her for the flower girl collection, ‘Noni by Archana Kochhar’. The last couture round had super models such as  Alecia and Anjali Raut, Pooja Bamrah, Gale, Dyananda, Sushri, Karishma Modi and Amruta Patki sashaying down the ramp showcasing pretty cocktail lehenga sarees, sari gowns,  crop tops and skirts with their little counterparts in corresponding outfits.  Pretty belle Daisy Shah scorched the ramp in an intricately designed anarkali that oozed elegance.

The last day of the IKFW 2016 Mumbai event began in a royal way with the collections put forth by Abhipri-The Jodhpur Paridhan. They were a perfect amalgamation of contemporary and vintage designs that stood true to the culture of Jodhpur. Raziya Sultan fame Pankhuri Awasthy dazzled the ramp as the showstopper in an ethnic Rajwadi suit. Kids looked resplendent in their jodhpuri suits and Rajwadi royals that were inspired by the rich culture of Jodhpur city.

Traditional yet vivid designs made a striking statement as the kids gracefully walked the ramp for apparel wear SugarCandy. And it was none other than popular designer Archana Kochhar, who descended on the ramp in a stylish outfit as the showstopper for Seema Khandelwal.

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Young fashionista Shruti Dharwadkar promoted sustainable clothing through her label Moriko Organic’s latest collection, ‘The Yellow Brick Road’. The show started high on cute quotient and the sunny yellow prints popped up all over the place. The inspiration behind her collection was L Frank Baum’s classic American story, The Wizard of Oz. The live band performance in collaboration with True School of Music added some drama to the show.

The world of fairy tales was resonated for the little kids by the apparel brand Pink Cow. The collection featured vintage-style dresses for kids that stood out for its own unique sense of style and fashion.  Gorgeous beauties Piaa Bajpai, Simple Kaul and Sandeepa Dhar looked just like decked-up dolls in their long and flowing gowns.
Leading brand BIBA unveiled the Spring Summer 2016 collection for kids at the fashion week. The collection included interesting mix of long, multilayered silhouettes in varied prints and soft pastels. Little girls looked ethereal in the BIBA outfits as they walked the ramp with élan and posed for the shutterbugs. A lot of shibori, embroidery and traditional weaves were used in crafting the kids wear. B’town newbie Madhurima Tuli sizzled down the ramp in off-white printed BIBA anarkali teamed with heels and minimal accessories.
The most colourful and vibrant collections were showcased by apparel brand Era. Kids walked the ramp in a riot of colours fascinating the audiences. Elegant and modern, liberating and comfy, the collection showcased by Era exuded sophistication and elegance. The designers chose a sober look for Bollywood actor Kartik Aaryan who graced the ramp as the showstopper in a silk kurta pyjama with dupatta.

The most entertaining show was put up by O’KS. With high octane beats in the background and the cool dudes in their trendiest avatars danced their way across the ramp. From printed and trendy waistcoats, denims and casual outfits, these little models rocked the stage with their uber cool performances. Actor Harshavardhan Rane sported cropped pants and slim blazer and was in his fashionable best as the showstopper for O’KS BOYS.

Mr. Manoj Mahla, Director, Craftworld Events said, “The Mumbai edition was a grand success and I want to thank all our partners, brands, designers and especially the juniors and their parents for making it to India Kids Fashion Week. Without their support, we wouldn’t have been able to put forth an outstanding three-day fashion extravaganza. We’ve seen the launch of some avant garde collections that will surely be a success with buyers. The designers and brands put in a lot of thought in each outfit to make it perfect for the little ones.”

Speaking on the event Mr. Deepak Choudhary, Director & CEOEvent Capital, said, “IKFW has always received support from leading designers and top brands. Several new brands and emerging designers were able to display their collections and make their presence felt in the kidswear space. I am glad we were able to provide a platform for buyers to connect with the right designers and brands. We are looking forward to our Delhi edition”
The show doesn’t end here. Next, India Kids Fashion Week 2016 will be held in Delhi from June 17 to 19.

Event Capital is a specialized Intellectual Property Events Centric Business Venture. The venture is a joint one between Deepak Choudhary, a veteran in the Event Management business and Alok Jalan, the Managing Director of the Laqshya Media Group. They share a vision to be the country’s leading owner of intellectual property in the events and experiential marketing space. The services offered by Event Capital include the creation and support of Event IPs via research, funding, planning, marketing and sales expertise present within the team. For more information log onto www.eventcapital.in

Craftworld Events Pvt. Ltd is a One Stop Solution, providing 360 Degree marketing approach to corporate clients. For the past ten years it has been one of the largest enterprise nationwide. Equipped with latest technologies, Wide connections & Global Network spread, we offer Direct Marketing solutions- Event Management, CRM, B2B & B2C Activations. We have more than 50+ corporate Client Spread all over India.  For more information log onto www.cwe.in