Sony Music Entertainment India and Tiger Baby Announce New Tiger Baby Records Joint Venture

Acclaimed Filmmakers and Creative Powerhouse Behind Coke Studio to Lead New Label 

"City Sessions" Initiative to Support Artist Collaboration

Vinit Thakkar, Managing Director, Sony Music Entertainment India, co-founders of Tiger Baby, Reema Kagti and Zoya Akhtar 

 

 Sony Music Entertainment India and Tiger Baby announced today the launch of Tiger Baby Records, a new joint-venture music label dedicated to nurturing emerging talent, fostering creative storytelling, and building connections between artists, audiences, and brands. This collaboration merges the creative vision of acclaimed filmmakers Zoya Akhtar and Reema Kagti, and singer-songwriter, music supervisor, Ankur Tewari, with Sony Music Entertainment India’s global reach and industry expertise.

 

As one of its earliest projects, Tiger Baby Records has partnered with the renowned jewelry brand Tanishq featuring a wedding song composed by Abhishek-Ananya and performed by Poorvi Koutish. Directed by Reema Kagti, the music video offers a distinctive blend of music and storytelling. Tiger Baby Records has also recently released the soundtrack for Superboys of Malegaon, a film based on the life of Nasir Shaikh, a filmmaker from the town of Malegaon. The soundtrack is composed by the talented duo Sachin-Jigar and penned by the legendary Javed Akhtar.

 

The label will also feature original music curated by Ankur Tewari, showcasing a variety of styles and spotlighting the distinct perspectives of emerging artists. In its ongoing mission to support emerging talent, Tiger Baby Records is also set to launch the “City Sessions” Initiative in partnership with Mumbai’s iconic Island City Studios. This program will provide a space for artists to experiment and collaborate in a dynamic, unfiltered environment. City Sessions will offer singer-songwriters the opportunity to refine their craft, collaborate with established artists in the studio, and connect with wider audiences

 

The Indian music industry has seen exponential growth in recent years, driven by factors like increasing internet penetration, rising disposable incomes, and a diverse population with varying musical tastes. The joint venture leverages Sony Music Entertainment India's global resources and Tiger Baby Records' distinctive creative approach to cultivate a new generation of artists and amplify diverse voices in the Indian music landscape.

 

 

Vinit Thakkar, Managing Director, Sony Music Entertainment India, said, “Tiger Baby Records represents a new era of music in India, where compelling storytelling and groundbreaking collaborations take center stage. We are thrilled to be part of this journey, pushing boundaries and bringing fresh, authentic voices to the forefront of the industry and are excited to partner with Zoya, Reema, and Ankur, who have an exceptional track record in music and creative storytelling.”

 

Zoya Akhtar, Co-Founder of Tiger Baby, also shared her thoughts, commenting, “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine.”

 

Reema Kagti, Co-Founder of Tiger Baby, added, “This partnership marks an exciting new chapter for us at Tiger Baby. With Tiger Baby Records, we aim to delve into the diverse soundscapes of the subcontinent and represent them globally. By collaborating with brands and upcoming artists, we hope to have this music reach a large audience.”

 

 

 Ankur Tewari, Singer-Songwriter and Music Supervisor at Tiger Baby, said, “Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely.”

Alexx O’Nell — From the Silver Screen to the Skies! The ‘Lucifer 2: Empuraan’ Star Soars High (Literally!)

Action - Thrill - Adrenaline and Adventure - Alexx O’Nell is living it all—both on and off the screen! While gearing up for a power-packed 2025 with big-ticket films like ‘Lucifer 2: Empuraan’, ‘Phule’, ‘Kesari 2’, and ‘Devi Chowdhurani’, the actor has also been sure keep up with one of his key passions - Paragliding!

“I first trained in paragliding here in India at Bir Billing after having wrapped a film in Himachal, and I've been hooked ever since” says Alexx who subsequently earned his Paragliding Pilots Licence in South Africa "Its hard to explain, paragliding is both exhilarating and incredibly peaceful - I’ve done some wild stunts for films, and those have exciting, but nothing really compares to the pure joy of being up in the air, completely disconnected from the ground below”

Between soaring above landscapes and setting the screen on fire, Alexx is locked in for a phenomenal year with an insane lineup of films: Lucifer 2: Empuraan’ (27th March) – An action  packed showdown with superstar Mohanlal, ‘Phule’ (11th April) – An inspirational historical drama with Pratik Gandhi and Patralekhaa Paul, ‘Kesari 2’ (18th April) – the Akshay Kumar and R. Madhavan starrer centred on the Jallianwala Bagh Massacre, and ‘Devi Chowdhurani’ (1st May) – A Bengali-language period action-adventure film with Prosenjit Chatterjee!

With his feet on the ground, at least for the moment, Alexx's spirit in the truly in the skies - is proving that 2025 is his year to conquer—both in cinema and in life!

Star-Studded Closing: Boman Irani, Veer Pahariya, Rasika Dugal, Sargun Mehta Ammy Virk & More Wrap Up CIFF 2025

Chandigarh, March 24, 2025: The second edition of the Cinevesture International Film Festival (CIFF) 2025 successfully concluded its four-day run, uniting filmmakers, industry leaders, and cinephiles in a grand celebration of storytelling and cinema.

CinéV-CHD, a premier market-driven platform, selected 22 film projects for its latest edition, facilitating strategic connections between investors and pre-vetted filmmakers. By fostering cross-industry investment opportunities, the initiative enables compelling stories to come to life with the support of strong execution teams.

Nina Lath Gupta, Founder and CEO of Cinevesture, in conversation with actor Veer Pahariya, offered valuable insights on the shifting dynamics of cinema, the essence of success, and the creative process behind Sky Force. The sessions concluded with Dr. Aarti Kapur Singh (Media Critic, Educator, and Brand Consultant) engaging in a discussion with actor Sargun Mehta, exploring her journey and contributions to the industry.

The highlight of the day was the Scriptwriting Workshop with acclaimed actor and storyteller Boman Irani, where the aspiring writers explored the nuances of screenwriting, guided by his extensive experience and creative insights. The interactive session left attendees inspired and equipped with tools to craft compelling narratives.

Renowned writer-director Jagdeep Sidhu and multi-talented artist Ammy Virk engaged in an insightful discussion, offering valuable industry perspectives. This was followed by a compelling conversation between Aseem Chhabra, Festival Director of the New York Film Festival, and acclaimed actor-producer Rasika Dugal.

Nina Lath Gupta, Founder of Cinevesture, expressed her gratitude, saying, “We are thrilled with the response to CIFF 2025. The energy, enthusiasm, and exchange of ideas over the last four days have been incredible. We look forward to building on this momentum and bringing an even more exciting edition next year.”