Old or New.. Whats your pick?

Experts say that fresh pairs and hit jodis will keep Bollywood’s cash register ringing this season

A flurry of Bollywood films with never-seen-before lead pairs will release in the next two months, while the festive season will see a bunch of big-budget films with tried and tested pairs on screen. 


And experts feel that the mix will help the box office garner big revenue.


The fresh pairs include Saif Ali Khan and Katrina Kaif, who will be seen in Kabir Khan’s next, Kangana Ranaut and Imran Khan as well as John Abraham and Shruti Haasan in the sequel of the hit film Welcome (2007). 


Among the existing hit jodis, Ranbir Kapoor and Deepika Padukone in Tamasha, Ranveer Singh and Deepika in Bajirao Mastani and Shah Rukh Khan and Kajol in Dilwale, will be back on celluloid to recreate magic.


Talking about how a fresh pair helps a film, trade analyst Atul Mohan says, “The audience today wants everything to be new – be it scripts, storyline or the actors. A new pair creates extra interest that translates into more business.” 


Trade analyst Komal Nahta adds, “The audience wants an entire package, only the hero and heroine can’t pull off a film. However, during the festive season when big budget films release, a tried and tested pair works better.”


Filmmaker Sabbir Khan, who has worked with both newcomers and hit pairs, says: “Obviously, both have their pros and cons but I get excited when a film with a fresh pair releases. However, I don’t mind watching SRK and Kajol together.” 


Shashank Khaitan, who directed Humpty Sharma Ki Dulhania (2014), cast actors Alia Bhatt and Varun Dhawan after their first hit Student of the Year (2012), says, “If a hit pair doesn’t suit the script, it can backfire. Actors are moving out of their comfort zones and there will only be more experiments now.”

Aditya Pancholi's near escape from being burnt!

They say you should never play with fire lest you want to burn your fingers. But Aditya Pancholi is one actor who remains completely unperturbed by it. 


The actor is such a meticulous performer that in a bid to get a scene right he ended up burning his hands literally!

Recently, when he was shooting for an emotional scene with Krutika Gaekwad for his upcoming film Lakhon Hain Yahan Dilwale, Aditya went ahead shooting for a scene despite knowing that it was burning his hands. 


The sequence was such that he had to put camphor (kapoor) in a plate, and while doing that the flames grew big and the plate was becoming hotter. 


Producer-director Munnawar Bhagat asked Aditya to take a break but the latter asked the cameraman to keep rolling. The moment the scene got Okay-ed by the director, Aditya screamed in pain and realised he burnt his entire palm owing to the hot plate.


Such painstaking efforts! We can't wait to see Aditya's performance in this film! What about you?

“EK DUA”: INDIAN SUFI SONG DIRECTOR AJITESH SHARMA FEATURING REETH MAZUMDAR

Director of the Indian Sufi Song "EK DUA"- Ajitesh Sharma Addresses the Media at one of the plush hotels of Mumbai. 

Soothing voice blending with lyrics that seeped in like poetry adding substance is exactly what Ajitesh Sharma’s directorial song “EK DUA” resonates.

He says that music affects the way we live. Our thoughts, our joys and sorrows, the way we think and the way we dance; all of it moving to the unending melodies and patterns of the soundtrack of our lives. Holding a penchant to entertain the audience with some of the finest pieces of art work - Ajitesh Sharma who has shot internationally acclaimed shorts, features, fashion films, & music videos, as well as advertisements & corporate videos for Indian and Multinational Clients across the globe over the years has glorified the Indian flag on the international soil with his feature films like - SWEN & VISIBLE BRA STRAPS, talks about his first Indian Sufi song “EK DUA” sung by javed ali 

The Sufi video track “EK DUA” has been crafted by Ajitesh Sharma. He has achieved certain things unimagined, constructing a web so expansive that the entire world has now been moved by his art work.

Ajitesh Sharma’s hindi directorial song “EK DUA” over comes the carving of warmth. The Sufi number is high on its musical richness, its subtlety and its uncanny ability to reach deep within our hearts.

Capturing the essence of various emotions like love & pain, Ajitesh Sharma elaborates the idea behind his first Indian Sufi song “Indian Sufi Music was always the first and the only choice considered for the song “EK DUA”. The idea was to have a fusion song which evokes emotions of love, pain and most importantly displays the journey of a character as she internally transforms” further adding “The idea was also to have a quality video in international setting & collaborating with international cast and crew to give the audience a never-seen-before music video”.

Serene, Sublime & Majestic is synonyms to the Award Winning Director Ajitesh Sharma’s Indian Sufi Song- “EK DUA”.

“EK DUA” is not just a video; it's an experience, which can be seen and cherished by most.

An Atiksh Entertainment Pvt. Ltd. Presentation “EK DUA”- Producer: Shilpa Sharma; Director: Ajitesh Sharma; Cast:  Reeth Mazumder, Henrique Pinhao; Executive Producer: Johnny Baweja; Music Director: Siddharth Parashar; Singer: Javed Ali; Director of Photography: Jash Hams; Editor: Keyur Dekate; Lyrics: Sushant Sudhakaran; Post Production: Pitara Studios; Publicity Design: Baboon Design Studios; Publicity Campaign: Picture N Kraft.