Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

11 October, 2014

"Advertising will always be my passion but it’s just music for me”: Arjuna Harjai



It is rare sight to see people follow their dreams; one such amongst the million is the multi -talented Arjuna Harjai

Arjuna Harjai an Indian film composer, Musician and singer, working in Bollywood. After working as a jingle composer, he debuted as a film scorer in the 2011 with Hindi film, and debuted as a composer with Priyanshu Chatterjee starer Calapor for which he composed four original songs and background score (2013), His soon to release film Titoo MBA.

Arjuna cemented his career in classical music at a very young age under the guidance of his parents mainly influenced by Ghazal style. At an early age of 11, he started learning piano and studied till the grade 8th of Trinity College, later he also studied jazz and counterpoint composition with various teachers.

Having done all songs in his first commercial film along with background of the film, exhibits nothing but sheer brilliance of the man who left no stone unturned to follow his dreams and be a self made man, what he is today.

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In 2006 he came to the land of dreams Mumbai to pursue his dream and studied Indian classical music from renowned singer Suresh Wadkar and also finished his audio engineering in 2008 from SAE Institute in Mumbai. Well known for composing and singing advertising jingles he had his platter full with brands such as Cadbury Bournville, Kotak Mahindra Bank, Lenovo, Big Bazaar, Samsung, Maruti, Sprite, MTNL, Lovely Professional University, Ayur, Manhunt, Hillman, Marvel Tea, Lovely Sweets among others under his kitty, Arjuna has also assisted popular music composer Lalit Pandit for over a year on projects like Besharam as well.

Summarizing his journey Arjuna says “Advertising will always be my passion as this is where I started from. When I was a part of advertising industry I have usually received praise for my art. But I knew my inclination and passion was always towards Music. Being a part of this wonderful Music Industry is an absolute delight and now for me it’s just music”.