Universal Music associates with Gionee for
“I’m a Gionee Freak Contest”
~ Universal Music and Gionee announce the “I’m Gionee Freak Contest” for fans of Enrique Iglesias~
~Fans get a lifetime opportunity to feature in video with the Heartthrob~
New Delhi, April, 2014: Universal Music and Gionee Smartphones announce the “Í’m a Freak” contest for the legion of Indian fans of the pop superstar and Latino heartthrob Enrique Iglesias! The contest rolls out on the back of the successful launch of Enrique Iglesias’ 10th studio album Sex And Love that peaked at #1 on the iTunes India store, the Nokia Music store as well as music retail stores across the country.
The contest revolves around Enrique’s global smash hit “I’m a Freak”ft. Pitbull – the lead single off his new album Sex And Love.The single shimmies from a slippery beat into one of Enrique’s wildest refrain ever and immediately seduces before Pitbull enters with a rapid, raw, and raucous verse. The song’s video has already surpassed 22 million views on YouTube till date!
Gionee Smartphones has associated with Universal Music and announced an exciting once-in-a-lifetime opportunity for fans ofEnrique Iglesias across the country. Gionee invites consumers and fans to share their “I’m a Gionee Freak” moment through videos, pictures etc. and the best entries will be picked to feature in the Indian `fan’ version of the ‘I’m a Freak’ Video with Enrique Iglesias.
Gionee smartphones will amplify the contest and consumer experience across malls, pubs, dance schools, colleges, youth hangouts and Gionee retail outlets. Gionee will create Freak Out booths across these venues where consumers and fans can share their freak moments captured through pictures and videos.
Commenting on the association, Sunil D’Sa, Vice President, Marketing, Universal Music, said, “Enrique Iglesias is India’s most popular International artiste with a phenomenally large fan base out here and the response to his latest album `Sex And Love’has been beyond expectations! Thus, it’s only apt that we give his loyal fans an opportunity to feature in his video to “I’m A Freak”. And we could not have partnered with anyone else but an exciting global brand like Gionee Smartphones whose target audience is spot on with Enrique’s fan base. We are confident that Gionee will do full justice in amplifying this campaign, thus reaching out to every Enrique fan in the country! We look forward to some cool, whacky and creative entries coming in which will make for a brilliant Indian `fan’ video of “I’m A Freak”.
Excited about the association with Universal Music and Enrique Iglesias, GioneeSmartphones India Head-Mr. Arvind. R. Vohrasaid,"Gionee being a Global brand, we see this association as a great opportunity to connect with our younger target audience. This genre is a perfect way to reach out and establish connect with the young and talented new generation. Gionee believes in creating a benchmark in innovation with every new offering and Enrique creates new benchmark in music giving enthralling experience to his fans in India and worldwide. We have created some very exciting interactive opportunities for the fans to get a chance to make their Freak Video with Enrique. We hope they will participate in huge numbers.”
Consumers and fans across India are invited to showcase their Freak Side, just follow this link and participate to win an opportunity of a lifestime.
About Gionee:
Established in 2002, Gionee Communication Equipment Co. Ltd is a hi-tech company engaging in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services. Today, Gionee sells over 23 million handsets per year worldwide and ranks No.10 in the world by smartphone market share.Gionee India operations is managed by Syntech Technologies Pvt. Ltd, headquartered in New Delhi. Syntech Technologies Pvt. Ltd manages Marketing, Sales Support, Service Support to its Indian Partners & Consumers. The office will be playing a key role in product testing / validation and customization for the India Market.
About Enrique Iglesias:
The Grammy Award-winning international icon’s overall sales surpass 100 million albums worldwide, making him one of the best-selling Spanish artists ever. His legacy includes five Top 5 singles on the Billboard Hot 100 with two landing at #1. He also boasts 13 number ones on the Billboard Dance Chart, which is the most for any male performer in the chart's history. In total, he's enjoyed seventy number ones across all Billboard charts. Plus, he holds the record for "Most #1 Spanish Language Singles" on the Hot Latin Tracks Chart with 23.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group.
UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as AshaBhosle, AnupJalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, PankajUdhas, Panjabi MC, Raghav, Bohemia, MohitChouhan to name a few. UMIPL ‘film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, ChoriChoriChupkeChupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as Madonna, Jennifer Lopez, ABBA, Akon, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, JustinBieber amongst host of other popular music icons and household names in India.
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